Lord Sugar flies the flag in Florida - with custom Pinarello bike and Assos jersey

Quite a few derogatory comments, some of you should jump on the troll bandwagon of my local newspaper I'm sure there's room for more negativity.

personally I don't care if he was given the bike and kit or bought it, at least he's out riding. I'm sure he's put many hours of effort in and taken many chances to get where he is, oh and he probably employs a few people too which helps to keep the economy wheels turning.

 Has he got a knotted hanky under that helmet? 

It would have been better if he'd sourced some British kit, there is some about! 

Good for him!

Looks - no different to most of the people I see on the roads and in the teashops around here!

In all fairness, whilst he looks as stupid as his bike, I hope I'm still cycling at his age!

This photograph perfectly summarises the diversity in cycling (as in life) on so many levels.

Vive la difference!

Isn't there a massive campaign to reduce the amount of sugar we consume on health grounds?  I'm beginning to see what they are on about.

Great to see him so neatly summing up the UK's manufacturing industry though.

Bloke on bike enjoying it. Kudos.

I think he's doing alright for a 70 year old. He's made himself a bit of money, he's cycling which everyone should do and I think that picture was a bit tongue in cheek for him. He's done a lot more with his life than I have. He's clearly patriotic which I am too so good on him.

That jersey and paint job would not be my cup of tea but fair play to him.

To my eyes it's no worse than some of the overpriced clothing and bling kit that people on here love ogling.

i guess those drops don't see much action, unless his wrists are hinged upwards

Out on his bike, enjoying life, having fun and to be fair, looking healthier than previous years.

He can afford an easily afford an expensive one, so why shouldn't he spend his money on it? 

Kit not too my taste, but he obviously likes it and it's probably is part of his 'British' branding.

'Old fella rides bike in US and probably lives in Britain.'

As much as Lord Sugar is a bit of a comedy of 'Sir Trumpalot offa that USA TV', he is 'our' parody. I'd be quite excited if he rocked up for a Saturday social, it'd be great fun watching him pant and puff up a climb.

The worst thing about this picture to my mind is the hawge stupid looking saddle bag, on a bike like that. I mean it's not as if he couldn't afford a nice dainty one is it, what's he got in there, winter lights and a spare change of clothes? Maybe a bottle of gin and mixer also?

...maybe an Amstrad bike computer?

Italian bike.

Swiss jersey.

Swedish helmet.

British bell-end.

Assos don't do 'colour.' Dreadful jersey.

Chapeau Lord Sugar flying the flag for Britain and cycling.

Not a good look, all he needs now is some Stella McCartney olympics kit....yuck!

Lets hope he stays there.

What a gringo

First person ever to put on a Poc helmet and it not make him look more of tit than he did without it.

hooray, a story about alan sugar.  I get to link to this excellent page on At war with the motorist  about Situational awareness

https://waronthemotorist.wordpress.com/2015/12/31/cyclists-need-more-sit...

low news day ...