Deliveroo delivery riders are now a common sight in Britain’s cities, zooming around with those big boxes on their back to get that meal from A (the restaurant) to B (your sofa).
And if those corporate black and sky blue corporate colours seem a bit familiar, it could be because they are shared with a certain UCI WorldTour team.
Props, then, to the Deliveroo rider snapped in Reading by road.cc reader Gila Joffe Overton who is not just dressed in full Team Sky kit, but is also riding a Pinarello Dogma, from the Italian firm that just renewed their deal as bike sponsor to the British outfit.
Talk about putting the ‘fast’ into fast food.
Simon has been news editor at road.cc since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.