Five days on, and it's clear the Chris Froome vs Mont Ventoux memes will run and run (sorry - ed).
Here's one that's particularly tickled us, harking back to the silent movie era as images of the Tour de France leader running up the climb are given the slapstick treatment.
And what else could the music be but Yakety Sax, better known as the Benny Hill theme?
Here's Team Sky principal Sir Dave Brailsford doing his best Froome impression a couple of days ago, tweeted by the two-time Tour de France winner himself.
— Chris Froome (@chrisfroome) July 16, 2016
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.