Five days on, and it's clear the Chris Froome vs Mont Ventoux memes will run and run (sorry - ed).
Here's one that's particularly tickled us, harking back to the silent movie era as images of the Tour de France leader running up the climb are given the slapstick treatment.
And what else could the music be but Yakety Sax, better known as the Benny Hill theme?
Here's Team Sky principal Sir Dave Brailsford doing his best Froome impression a couple of days ago, tweeted by the two-time Tour de France winner himself.
— Chris Froome (@chrisfroome) July 16, 2016
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.