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‘Warning – this cyclist is mortal’

A London teenager is looking to raise £1,500 for a series of T-shirt raising awareness of the vulnerability of cyclists. At the time of writing, Joseph Hunt’s Indiegogo campaign had just passed £1,000 with road safety charity RoadPeace receiving at least £3 of every pledge.

If you’re a regular road.cc reader, you might feel like you’ve seen something similar before. The T-shirts adapt the cyclist warning signs often seen on the back of HGVs and buses, giving them a cyclist-centric twist.

Speaking to The Telegraph, Hunt said it wasn’t about ‘us’ and ‘them’. It was simply about raising awareness of road safety issues via a bit of humour.

"It seems as if the signs we've imitated are trying to justify accidents before they even happen. When you put a helmet on and get on a bike, people in vehicles no longer seem to treat you as a real person. So I’ve tried to show that we are still people, with a bit of humour and even with the stark comment ‘This cyclist is mortal’ on one of the T-shirts. I want drivers to know that if they hit us, we will get hurt.

"But I’m not trying to promote the idea of ‘us’ and ‘them’, or cyclists versus cars. It’s more about making roads safer in general. I know Transport for London are doing a lot at the moment – but I just want to help them in their efforts, but in a tongue-in-cheek way."

Other slogans include ‘Caution – beware of passing this bike on the outside’ and ‘Lorries – stay back’.

The 18-year-old sixth form student said the idea came to him after several people he knew were involved in collisions while cycling.

"My entire family are keen cyclists and we know of people who have been knocked off their bikes before and been quite badly injured. One of my teachers even had to have reconstructive surgery on his shoulder after an accident.

"But even though I knew that the issue of cyclist safety was out there, after looking at some statistics it became clear that the rate of injuries and accidents wasn’t really getting better year on year. So that’s when I decided to make the T-shirts."

Each of the three designs is still available for an ‘early bird’ price of £15, including postage and packing as well as the donation to RoadPeace.

Alex has written for more cricket publications than the rest of the road.cc team combined. Despite the apparent evidence of this picture, he doesn't especially like cake.