Team Sky’s General Manager, Sir Dave, played himself on Friday’s episode of Welsh language soap Pobol y Cwm, where he came to open a sports shop and, impressively, spoke only Welsh for the part.
Sir Dave was born in Shardlow, Derbyshire, but grew up in Deiniolen, near Caernarfon, where he learned to speak the Celtic language.
Addressing residents of the soap’s fictional town, Cwmderi, Brailsford said (translated by Wales Online) “This village reminds me of Deiniolen where I was brought up. A down-to-earth, honest, close-knit community with people that look out for one another.”
You can see Sir Dave in action on the BBC’s iPlayer; he makes his entrance at 10.25.