Twitter can be a harsh proving ground for any company - not least for all things cycling - the Niceway Code being a recent example.
So when AG Wilson Engineering posted a picture of what it called another “successful” greenway in Northern Ireland, with a barrier entirely blocking it, the results were, perhaps, predictable.
Perplexed cyclists jumped in to ask how to use the path, which is blocked by a long metal gate, with a chicane barrier to one side.
The company tweeted: “AG Wilson successfully delivered another greenway project in Railway park Dungannon”.
— AGWILSON ENGINEERING (@agw_engineering) January 8, 2016
Many questioned how the greenway constituted a success given the apparent access issues, and say the large barrier and chicane combination make the route inaccessible for those on non-standard bikes including disability bikes, cargo bikes, tandems and tagalongs.
— GM Cycling Campaign (@GMcycling) January 9, 2016
— William (@WilliamNB) January 9, 2016
— The Ranty Highwayman (@RantyHighwayman) January 9, 2016
Some wondered who the scheme was actually designed for, and whether there had been a mistake. It is unclear if AG Wilson is responsible for the gate itself.
— Matt Turner (@MattTurnerSheff) January 8, 2016
— Borghert Borghmans (@StripyMoggie) January 8, 2016
There was sarcasm aplenty.
— John Baker (@JohnBaker1975) January 9, 2016
— Michael (@baoigheallain) January 8, 2016
Before people started to get creative with possible solutions, including developing Danny Mackaskill-level stunt skills.
— Tony Mclean (@steelmac) January 9, 2016
Something some brave souls suggested they’d try it out, with different approaches.
— Alan Head (@kil0ran) January 8, 2016
— Sally Hinchcliffe (@sallyhinch) January 8, 2016
The "here’s how it should be done, kids".
— Dan Doherty (@dandoherty1981) January 9, 2016
AG Wilson did not immediately respond to request for comment.