Housebuilder Taylor Wimpey looks to get families cycling at development near Chester

Homebuilder Taylor Wimpey is giving away vouchers redeemable against bicycles to residents at a housing development at Crown Fields, Saighton, near Chester, in an initiative designed to get families there cycling.

Launched in partnership with local cycle shop the Bike Factory, the vouchers, worth £170, can be redeemed against a Barossa Havana bicycle, which costs the convenient sum of £169.99, or can be used as part payment towards a more expensive bike.

Elaine Smith, regional sales manager for Taylor Wimpey North West, explained the reasons behind the promotion: “Cycling is a fun form of exercise that the whole family can enjoy! Not only does it allow cyclists to get healthy by having fun, it also offers residents at Crown Fields the ideal opportunity to meet their neighbours by forming cycling groups to explore Saighton’s picturesque countryside.”

She continued: “Cyclists can enjoy the rural lanes surrounding Crown Fields while soaking up the picturesque views before stopping to rest with a refreshing drink at one of the country pubs nearby. This scheme is sure to have residents at the development jumping on their bikes and making the most of the summer months while working towards a healthier lifestyle together.”

Dave Quinn, managing director of The Bike Factory,which is also giving a 15% discount off a range of cycling accessories before 23rd June to people using their vouchers, added: “As well as being an entertaining and enjoyable way of improving your health, cycling is an eco-friendly way of getting around. Not only does it reduce residents’ carbon footprints but it also saves money as bikes are free to use. These are just a few of the reasons why we are happy to support Taylor Wimpey’s bike initiative.”

The price of the four- and five-bedroomed homes currently available at the development, which Taylor Wimpey says provides easy access to Cheshire city centre, start at £459,950.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.