Homebuilder Taylor Wimpey is giving away vouchers redeemable against bicycles to residents at a housing development at Crown Fields, Saighton, near Chester, in an initiative designed to get families there cycling.
Launched in partnership with local cycle shop the Bike Factory, the vouchers, worth £170, can be redeemed against a Barossa Havana bicycle, which costs the convenient sum of £169.99, or can be used as part payment towards a more expensive bike.
Elaine Smith, regional sales manager for Taylor Wimpey North West, explained the reasons behind the promotion: “Cycling is a fun form of exercise that the whole family can enjoy! Not only does it allow cyclists to get healthy by having fun, it also offers residents at Crown Fields the ideal opportunity to meet their neighbours by forming cycling groups to explore Saighton’s picturesque countryside.”
She continued: “Cyclists can enjoy the rural lanes surrounding Crown Fields while soaking up the picturesque views before stopping to rest with a refreshing drink at one of the country pubs nearby. This scheme is sure to have residents at the development jumping on their bikes and making the most of the summer months while working towards a healthier lifestyle together.”
Dave Quinn, managing director of The Bike Factory,which is also giving a 15% discount off a range of cycling accessories before 23rd June to people using their vouchers, added: “As well as being an entertaining and enjoyable way of improving your health, cycling is an eco-friendly way of getting around. Not only does it reduce residents’ carbon footprints but it also saves money as bikes are free to use. These are just a few of the reasons why we are happy to support Taylor Wimpey’s bike initiative.”
The price of the four- and five-bedroomed homes currently available at the development, which Taylor Wimpey says provides easy access to Cheshire city centre, start at £459,950.
Simon has been news editor at road.cc since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.