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Strong winds cost Olympic and world champ chance to beat Alex Dowsett's time...

Sir Bradley Wiggins missed out on beating Alex Dowsett’s national 10 mile time trial record on Saturday – but he is due to be back for another crack at it on the course on the A63 near Hull on Wednesday evening.

Wiggins put in a time of 17 minutes 58 seconds to win the £50 top prize in the event, organised by Hull City Road Club, but strong winds meant he was almost half a minute off the record of 17 minutes 20 seconds Dowsett set in Cambridgeshire in May last year.

The presence of the 2012 Tour de France winner and current Olympic and world time trial champion meant Saturday’s event unsurprisingly got a great deal more attention than a typical club 10 – and Wiggins was even provided with a police motorcycle escort, reports the Yorkshire Post.

Spectators took to bridges across the dual carriageway as well as lay-bys alongside it to get a glimpse of the man who earlier this month was the undoubted star attraction at the inaugural Tour de Yorkshire, which began 25 miles to the north east in Bridlington.

Besides the wind, Wiggins – wearing the rainbow stripes of UCI time trial world champion, although the event, organised by Cycling Time Trials, is not sanctioned by the sport’s global governing body – had to contend with a 45-minute delay to his start time as council workers repaired a street lamp damaged by strong gusts.

One of the riders who started before Wiggins on the course between South Cave and North Ferriby had the presence of mind to fit a rear-facing camera to his bike – giving a front-row seat view of what it is like to be overtaken by the world champion, which happens at around 4 minutes 15 seconds in.

Here’s the view of Andy Birdsall, who started 1 minute ahead of Wiggins – skip to 6 minutes 30 seconds to see him streak past.

Curiously, the event in which Wiggins rode was aimed at slower riders – but because he had not set a time for this distance under CTT rules during the past three years, his application was approved.

Wiggins is due to return to the same course on Wednesday for the Team Swift 10, which he has entered – his participation in both time trials forming part of his preparation for his attempt in London next month on another of Dowsett’s records, the Hour, with the Movistar rider setting a distance of 52.937km in Manchester earlier this month.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.