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Swindon cyclist dies after hitting parked lorry

Rider succumbed to injuries two days after collision

A cyclist from Swindon has died after riding into a parked lorry.

The 54-year-old man, who has not been named, died on Saturday, April 25 as a result of injuries sustained on Thursday.

He was was riding a black and white bike north west along the A 419 Cirencester Road, Latton when he collided with the rear of a parked lorry at around 3.50pm on Thursday April 23.

He sustained a significant head injury and a broken neck and was taken to Swindon's Great Western Hospital and then on to Southmead Hospital in Bristol. He sadly passed away on Saturday.

A spokesperson for South Western Ambulance Service said: "We were called to Cirencester Road at 3.51pm by the police to a road traffic collision, where we found one male casualty who had suffered a cardiac arrest.

"CPR was carried out at the scene and the male was transported to Great Western Hospital before being transferred to Southmead by the Wiltshire Air Ambulance."

Police ask that anyone with information on the incident should call PC Tatem on 101. Alternatively, call Crimestoppers on 0800 555 111 where information can be left anonymously if preferred.

John has been writing about bikes and cycling for over 30 years since discovering that people were mug enough to pay him for it rather than expecting him to do an honest day's work.

He was heavily involved in the mountain bike boom of the late 1980s as a racer, team manager and race promoter, and that led to writing for Mountain Biking UK magazine shortly after its inception. He got the gig by phoning up the editor and telling him the magazine was rubbish and he could do better. Rather than telling him to get lost, MBUK editor Tym Manley called John’s bluff and the rest is history.

Since then he has worked on MTB Pro magazine and was editor of Maximum Mountain Bike and Australian Mountain Bike magazines, before switching to the web in 2000 to work for Along with founder Tony Farrelly, John was on the launch team for and subsequently became editor in chief of Future Publishing’s group of cycling magazines and websites, including Cycling Plus, MBUK, What Mountain Bike and Procycling.

John has also written for Cyclist magazine, edited the BikeMagic website and was founding editor of before handing over to someone far more representative of the site's main audience.

He joined in 2013. He lives in Cambridge where the lack of hills is more than made up for by the headwinds.

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