Pass-stormer Mike Cotty and his Col Collective finally have a home on the web with the launch of the appropriately named thecolcollective.com.

As well as the crew's video collection, celebrating some of Europe's greatest mountain roads, there are 'Learn' and 'Ask the Experts' sections offering help with topics like riding in the mountains for beginners; climbing techniques; recovering during multi-day events; and avoiding excess baggage charges when travelling with your bike.

Now Cotty  and his team are calling for everyone who shares his infectious enthusiasm for suffering up hills to get involved too.

Cotty says: "We're incredibly appreciative of all the positive Tweets, photos and messages that we've received already. The community spirit is exactly what The Col Collective is all about, so we're hoping we can bring riders closer together with The Col Collectors.

"Love the mountains? Got a camera? Then you're already there! Just use #ColCollector whenever you post a photo on Instagram, Twitter, Facebook or Tumblr to automatically join our col community."