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Halfords Lorry - We Don't Fit (source Twitter)Halfords 'We Fit' lorry doesn't as it gets stuck under bridge
The ‘We Fit’ slogan of Britain’s biggest bike retailer, Halfords, came in for a bit of stick on social media yesterday – after one of its lorries with the strapline emblazoned on the back of its trailer got stuck under a railway bridge in south east London.
The incident, at Eden Park, caused trains to be suspended on the line between Beckenham and Hayes yesterday.
Halfords thanked the London Fire Brigade on Twitter for helping free the lorry:
Thank you @LondonFire for helping our 'we fit' lorry which didn't quite fit under the #Beckenham bridge... pic.twitter.com/5uQaQsB7XY
— Halfords (@Halfords_uk) October 6, 2014
The Worcestershire-based retailer also retweeted a post from London Fire Brigade which carried the hashtag, #WeDontFit
The @Halfords_uk lorry is now freed from under the bridge. Thanks to all involved & luckily no injuries #wedontfit pic.twitter.com/DzPBIsA9F7
— London Fire Brigade (@LondonFire) October 6, 2014
It added: “By way of an apology we'll fit bulbs or blades for free at Catford store from tomorrow up to this Friday - just pop in. Sorry for any inconvenience caused. We Didn’t Fit but thankfully nobody was hurt.”
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
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4 comments
You can see the circular traffic order sign (gives the height of the bridge, and is not a triangular warning) so I hope the driver is going to get the *I think* three points and a fine.
Another slow day for cycling news?
Ha-ha!
This about sums up their level of competence.
A Bridge Too Far.
In other news, Halfords Holland just filed for bankruptcy. These incidents have more repercussions than you'd think.