The ‘We Fit’ slogan of Britain’s biggest bike retailer, Halfords, came in for a bit of stick on social media yesterday – after one of its lorries with the strapline emblazoned on the back of its trailer got stuck under a railway bridge in south east London.

The incident, at Eden Park, caused trains to be suspended on the line between Beckenham and Hayes yesterday.

Halfords thanked the London Fire Brigade on Twitter for helping free the lorry:

 

 

The Worcestershire-based retailer also retweeted a post from London Fire Brigade which carried the hashtag, #WeDontFit

 

 

It added: “By way of an apology we'll fit bulbs or blades for free at Catford store from tomorrow up to this Friday – just pop in. Sorry for any inconvenience caused. We Didn’t Fit but thankfully nobody was hurt.”