Bigger field for 2015 RideLondon 100 to make it Europe's biggest sportive

As I've posted in the forum thread (or summarising from there):
They've said that they'll take 100,000 ballot entries and that there is a simple, unbiased, unweighted 1 in 4 chance of getting a place that way (I have this bit by email directly). So that's 25,000.

Which made 30,000 seem a bit low, as that would have meant 5000 places between Corporates (Team Prudential & VIP), Club Ballot (enter once, get four places), Business Peloton & Relay, Charity places and deferrals from this year. Not to mention GKam84 and his merry band doing it lying down. This, to me, seemed a bit low- whereas 10,000 (maybe a little less?) would seem "about right"

After downloading all of the times from their web site to see where I came, there were around 6,000 entries with no times against them, so 7,000 non-starters for a bigger field is probably about right.

I reckon the 20% bump in price has had as much effect as the weather on cooling excitement.

I really hope that doesn't keep increasing - I signed up for a second go obviously, but once I've done a full 100-mile one in the sunshine I'm not sure I'll bother doing it >every< year if it's £68 in 2016, etc...

With them still being in the debrief/review stage after this years event, I don't know where this story has come from.

I have been kept up to date with most changes since the 2013 review as my part in getting a recumbent test event.

It was my understanding that things would be ramped up at 5,000 a year until they got to 35,000. So that would say to me, that next year would be 30,000 and then in 2016 they would hit what they believe will be their maximum limit of 35,000.

Of course this could change will the review not being complete until November this year. If it is possible for the ride to hold a capacity of more than the 35,000 limit they have self imposed, I am sure that ceiling will be extended, I could see, depending on route changes and other factors, it being extended right up to 50,000 in years to come.

"we are looking to take around 35,000 entrants for the 2015 Prudential RideLondon Surrey 100 — which would result in an anticipated start line number of around 28,000."

On the basis of an assumption that 7,000 won't bother turning up? Dangerous assumption, if so. The turnout was bad last year when people found out at the last minute what a faff it was to register and get to the start, but amazingly good this time despite the conditions.