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GoCycle Santas take on London traffic today

30 Santas to spend the day riding around London landmarks on electric folding bikes

Tis the season for a Santa-based publicity gimmick and folding electric bike maker GoCycle is making the most of it. If you are out and about in central London today look out for 30 GoCycle Santas delivering presents.

The thirty-strong Gocycle Santas will take on central London on Wednesday, 9th December. According to the press release they'll be bringing high-speed Christmas cheer (well relatively high speed) to Oxford Street, Winter Wonderland, Harrods, Selfridges and more.

The Gocycle Santas will be stopping at the following London landmarks.

11.00 am   Waterloo train station
12.45 pm Harrods
3.30 pm  Selfridges followed by Oxford Street ride
5.00 pm Trafalgar Square
5.30pm Waterloo Train Station

Actually, if you do spot one they are well worth a look. The GoCycle is a rechargeable folding electric bike that really does seem to have raised the bar for this type of bike. We had a quick gander at one at Eurobike where it carted off the Gold Design Award (but we're not holding that against it). GoCycle reckon that running costs are lower than using public transport. Okay, that doesn't mean it's cheap though.

We look forward to testing one. You can find out more about GoCycle at's founder and first editor, nowadays to be found riding a spreadsheet. Tony's journey in cycling media started in 1997 as production editor and then deputy editor of Total Bike, acting editor of Total Mountain Bike and then seven years as editor of Cycling Plus. He launched his first cycling website - the Cycling Plus Forum at the turn of the century. In 2006 he left C+ to head up the launch team for Bike Radar which he edited until 2008, when he co-launched the multi-award winning - finally handing on the reins in 2021 to Jack Sexty. His favourite ride is his ‘commute’ - which he does most days inc weekends and he’s been cycle-commuting since 1994. His favourite bikes are titanium and have disc brakes, though he'd like to own a carbon bike one day.

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