A company based in the Danish capital, Copenhagen, is seeking Kickstarter funding for a product called the Me-Mover, which is described as similar to a “streamlined step machine,” and has received its worldwide launch today.
Its billed as “an entirely new way to ride the city under your own power,” has taken five years to design, and is now ready to move into production – which is where potential backers on Kickstarter come in.
Inventor Jonas Eliasson says the three wheeled vehicle should be thought of as “"a human-powered Segway" – although there’s perhaps a bit more of a resemblance between that machine and another Kickstarter project we featured last week, the Halfbike.
Here's Eliasson talking about it.
Eliasson says: "Since you ride standing, you can see further, and ride safer."
The rationale behind the vehicle is Eliasson’s belief that “the city is not built for being active and mobile, so we designed Me-Mover to solve that."
While he’s talking about urban environments in general, once prototypes were built five years ago, his team set themselves the challenge of trying to win over the locals in Copenhagen, where around a third of people ride a bike to their place of work or study each day.
"We knew if we could win over the global cycling capital, we could take on the world."
Back to that Segway comparison. It’s possible that the only time you’ll have seen one in the wild may be in a city on the continent, ferrying tourists around as part of a guided tour.
That’s one need the Me-Mover is already set to fill, with tour company tour company, BeCopenhagen having ordered 20 units.
Its CEO, Søren Herlev Jørgensen, explained: "Our tourists have tried other vehicles and they tell us Me-Mover is the best way to know the city.
“It can fly along with the cyclists, but it is the only vehicle that also lets them go as slow as pedestrians.
“For visitors who want choice – to stop, talk to people, smell the flowers, shop the farmer's market¬– Me-Mover is the way to go."
All of which you can of course do on a bicycle.
With a month left on the Kickstarter campaign, the Me-Mover is already over halfway towards its $100,000 target.
You’ll find full details of the product, the technology behind it, its potential applications and the claimed benefits on its Kickstarter page.
So what do you think – an idea whose time has come, or another product that is perhaps trying too hard to push open a gap in the market that isn’t there?
Let us know in the comments below.
Simon has been news editor at road.cc since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.