Olympians turn out to help celebrate opening of shop in Bradley Stoke

Bicycle manufacturer Giant celebrated the official opening of its new store in Bristol last Saturday with a day-long programme of events including appearances from a number of athletes who ride its bikes. It’s the Taiwan-based brand’s third standalone store in the UK, the others being in Liverpool and Cambridge.

A launch party was held in the evening, with guests including Giant customers, cycling enthusiasts, representatives of the local press and tourism bodies, plus family and friends. Olympic triathletes Marc and Helen Jenkins also attended, as did their fellow Team GB athlete, mountain biker Oli Beckinsale.

Earlier in the day, shoppers outside the Willow Brook Centre in Bradley Stoke, where the store is located, were able to watch a series of stunt shows featuring multiple World Record holder Andrei Burton, ranked number five in the world, on his Giant Trials Pro bike.

Giant UK marketing manager Collette Clensy said: “Andrei’s performances were inspirational for the young crowd and got everyone excited for the evening launch. We wanted to give people a show to demonstrate just what can be achieved whilst riding a Giant bike.”

The store actually opened in August, and Giant said it had quickly become part of the local community. As well as the company’s range of bikes, it also offers a full range of cycling gear aimed at everyone from total beginners to expert cyclists, plus servicing and repairs.

Cutting the ceremonial ribbon to declare the store officially open, Paul Newman, director of The Giant Store – Bristol, said: “With our good friends at Giant we have created the ultimate cycle shop experience right here in Bradley Stoke and with the launch party we wanted to show the people of Bristol exactly what an amazing store we have to offer them”.

Giant is not the only bike manufacturer that is opening its own standalone stores to help showcase its range and enhance its brand image. Specialized now has six stores across the UK, including one in Bristol. The other Specialized Concept Stores are located in Acton in London, Harrogate, Chester, Plymouth and Birmingham.

The Giant Store – Bristol is open seven days a week, and contact details and opening times are available here

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.