Support road.cc

Like this site? Help us to make it better.

Sponsored content on road.cc

One for the road.cc team. I would have posted this on the article in question, but comments seem to be locked.

I was reading road.cc recommends - A closer look at the Vitus ZX-1 Evo and Vitesse Evo . The article makes clear that it is sponsored and contains paid promotion by Vitus, and includes a link to read more about sponsored content. That information says reviews are never sponsored.

It's true that road.cc 's separate detailed reviews of the two bikes in question are not sponsored. But it seems odd to me that the road.cc recommends feature is then paid for.

Can you explain the process in more detail? How does something get into road.cc recommends, and how does that then interact with sponsorship? I'm not questioning the integrity of the reviews, just confused, as on the face of it "this recommendation is sponsored by the manufacturer" really dilutes the value of that recommendation.

If you're new please join in and if you have questions pop them below and the forum regulars will answer as best we can.

Latest Comments