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Mavic Tyre Direction

Friday silly question time:

Mavic WTS tyres have a sort of 'V' profile on the outer edges, and I have them mounted so that when rotating the front of the 'V' (if it were complete) connects with the gound first.

Now I assume tyres with a profile like that are uni-directional, and I have never given it much thought, however, in the article for the new Aeroad they use mavics, but the photo shows the tyre facing the other way.

/content/news/128126-first-ride-canyon-aeroad-cf-slx

Who's right, or doesn't it matter?

If you're new please join in and if you have questions pop them below and the forum regulars will answer as best we can.

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