- News
- Reviews
- Bikes
- Accessories
- Accessories - misc
- Computer mounts
- Bags
- Bar ends
- Bike bags & cases
- Bottle cages
- Bottles
- Cameras
- Car racks
- Child seats
- Computers
- Glasses
- GPS units
- Helmets
- Lights - front
- Lights - rear
- Lights - sets
- Locks
- Mirrors
- Mudguards
- Racks
- Pumps & CO2 inflators
- Puncture kits
- Reflectives
- Smart watches
- Stands and racks
- Trailers
- Clothing
- Components
- Bar tape & grips
- Bottom brackets
- Brake & gear cables
- Brake & STI levers
- Brake pads & spares
- Brakes
- Cassettes & freewheels
- Chains
- Chainsets & chainrings
- Derailleurs - front
- Derailleurs - rear
- Forks
- Gear levers & shifters
- Groupsets
- Handlebars & extensions
- Headsets
- Hubs
- Inner tubes
- Pedals
- Quick releases & skewers
- Saddles
- Seatposts
- Stems
- Wheels
- Tyres
- Health, fitness and nutrition
- Tools and workshop
- Miscellaneous
- Tubeless valves
- Buyers Guides
- Features
- Forum
- Recommends
- Podcast
The birth of a new brand: UDOG shoes
This article includes paid promotion on behalf of UDOG
There are a lot of very well-established brands in road cycling, with long and illustrious histories. But at the same time there are always new brands popping up and looking for their space in what's a very active and growing market. UDOG is one of the newcomers, surfacing last year with an initial offering of two road shoes.
We've reviewed both of the UDOG shoes independently here on road.cc over the past year, and both did really well.
The UDOG Tensione is the more affordable of the two, and reviewer Stu really liked them, calling them "a comfortable pair of cycling shoes thanks to a great sole shape and an upper that wraps around your feet, with the laces giving an even spread of pressure"
The UDOG Cima was similarly well-received, with Stu concluding that "they'll work anywhere you want a stiff, lightweight shoe with a very comfortable upper."
But where do these new brands spring from, and what does it take to get a new shoe like this to market? We caught up with UDOG's Alberto Fonte to ask him about his journey launching the UDOG brand.
Dave is a founding father of road.cc, having previously worked on Cycling Plus and What Mountain Bike magazines back in the day. He also writes about e-bikes for our sister publication ebiketips. He's won three mountain bike bog snorkelling World Championships, and races at the back of the third cats.
Certainly membership trippled in numbers between 2012 to 2019.i think it's been in decline since so theydon't tend to shout about the numbers...
Behold. This is why crime is rampant in our society. Everyone makes excuses for the criminals. Surley the social experient we've endured over the...
Within towns & cities, where most people live, separating cyclists from through motor traffic is the obvious goal/solution, and where new...
The Sora groupset seems very expensive for what it is. Even without going down the AliExpress route, you can get 11spd 105 for £360 (https://www...
Driving culture in a nutshell. Dangerous and with tiny/nonexistent penalties. ...
I like the way that it can collect water in the wrong places and so putting it through a car wash invalidates the warranty.
You're overlooking the 'lifting it out of the shed' factor, though.
I'd say that Mogg Street is more likely used by cyclists who opt for the bridge over the M32 rather than the underpasses as opposed to trying to...
And we can be sure that Police Scotland would be similarly disinterested if larger versions were scattered across roads and motorways to sabotage...
No shit! really? you need a research to come to this conlusion?