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Paris-Roubaix - The Challenge, the t-shirt, the jersey… the iPhone cover

Paris Roubaix is more than a monument of the bike racing season it's also a monument of the bike racing merchandise season too a cornucopia of cobble related tat plus the odd gem. Here's some gems…

This year’s ​Paris-Roubaix is just around the corner(Sunday, 9 April 2017) so let’s take a look at some of the products out there that celebrate the most famous cobbled classic. 


Whitstable L’Enfer du Nord T-shirt £22.99

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This new design is screen printed using water based inks on a slim fitting charcoal grey T-shirt. If you don’t know, ‘L’Enfer du Nord’ translates as ‘The Hell of the North’, a nickname that has been given to Paris-Rouaix since just after the First World War.


Neil Stevens Paris-Roubaix print £32

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There are quite a lot of Paris-Roubaix prints out there. This one, A3 size, is giclee printed on high white smooth 315gsm uncoated paper.


The Men of Paris-Roubaix: A Sartorial Portrait Book £12

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This book from Rapha contains photography of some of the early riders of Paris-Roubaix, reproduced from the archives of the French National Library. You can detach each of the 21 portrait photographs to display them separately. 


Velolove Paris-Roubaix T-shirt £25 

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This organic Indian cotton T-shirt comes in a standard fit. Velolove offers T-shirts featuring other famous races too, including Milan-San Remo and the Tour of Flanders.  


Retro Two Paris-Roubaix Alcyon Bicycles £49.95


There aren’t as many Paris-Roubaix jerseys out there as you might expect, although this one featuring the name of the historic Alcyon brand is still available if you look around.


Paris-Roubiax iPhone cover £20.49

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This i-Phone cover features a cobble design in French Tricolor colours. It’s available for various different versions of iPhone.


Paris-Roubaix Challenge €20-€55

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You can still enter one of the Paris-Roubaix Challenges that are run by race organiser ASO on Saturday, 8 April 2017, the day before the professionals race. Event distances are (43 miles), 145km (90 miles) and 172km (107 miles). 

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Alternatively, you can ride the long-standing Vélo Club de Roubaix’s Paris-Roubaix Cycletourisme over the race route, although you’ll have to wait because the event is held every two years and the next one isn’t until June 2018. 

Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.

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StraelGuy | 7 years ago

Most of them I suspect... That Alcyon jersey is awesome though. If you order it from the States it's available with a black, rather than purple, background.

Valbrona | 7 years ago

So, how many of these products - if any - are in breach of ASO's merchandising agreements?

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