There's a time and a place for taking a selfie and a shot posted to Instagram by professional photographer Kristof Ramon has led to a young Irish cyclist with the Nicolas Roche Performance Team development squad learning that lesson the hard way. Ramon's camera captured David McCarthy taking a selfie with an exhausted Marcel Kittel after the Giant-Shimano sprinter had collapsed to the ground after winning Stage 3 of the Giro d’Italia in Dublin on Sunday.

McCarthy has apologised to Kittel after Ramon's picture went viral once being posted to Instagram resulting in predictable levels of online vitriol being heaped upon the young Irishman for the inappropriateness of his actions. Kittel had just celebrated his birthday by taking his second Giro stage win in as many days.  

Ramon’s photo was later posted side by side on Twitter by Cycling Flash with McCarthy’s own selfie, with Kittel’s face showing what appears to be a mixture of incredulity and offence.

Some people commenting on the photo seemed to assume it was taken in the aftermath of a crash, although in fact it was after Kittel had sealed his stage win.

This morning, Nicolas Roche posted a message on Twitter on behalf of McCarthy in which he apologised to Kittel and anyone else offended by his selfie.

McCarthy posted a number of other selfies taken at the Giro Big Start to his own Instagram feed, including ones with Tinkoff-Saxo owner Oleg Tinkov, and team manager Bjarne Riis.

For Kittel, Sunday's win marked his last particpation in the race, which resumed in Italy today with a stage to Bari.

After his victories in Belfast on Saturday and Dublin the following day, his withdrawal from the race this morning due to a fever denies him the chance of going for the distinction of winning three consecutive Grand Tour stages in three different countries.