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Italian component manufacturer launches website detailing the brand’s history over the past 80 years

Italy’s Campagnolo have introduced a new ‘virtual museum’, detailing the brand’s history and contribution to cycling over the past 80 years. It’s a website that’s designed to give cycling enthusiasts a view into the world of Campagnolo dating back to the 1930s.

The site allows you to browse through Campagnolo history decade by decade – and if there’s one brand that has a whole lot of heritage, it’s Campag. It’s interesting stuff that’s backed up with some great archive photography, including pictures of Campag’s classic Gran Sport, Record and Super Record components, along with images of legendary riders.

BEHIND THE SCENES 80th ANNIVERSARY COLLECTION from Campagnolo Srl on Vimeo.

You can also check out fans’ Campag-related pictures and stories, and login to share your own.

 

The commercial aspect of this, aside from promoting the brand generally, is that Campagnolo have released an 80th Anniversary Collection that they’d like you to consider. Go to our previous story for all the details on that. Just a word of warning: this Super Record groupset will set you back £2,599.

The video (above) shows a behind the scenes build-up of the 80th Anniversary Collection on a special hand-built, custom titanium frame.

Find the virtual museum at http://anniversary.campagnolo.com.

Mat has worked for loads of bike magazines over the past 20 years, and been editor of 220 Triathlon and Cycling Plus. He's been road.cc technical editor for seven years, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a youthful 45-year-old Cambridge graduate who did a post-grad in magazine journalism, and he is a past winner of the Cycling Media Award for Specialist Online Writer.

7 comments

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ped [229 posts] 3 years ago
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100% hardcode bike pr0n filth.

I love it.

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pedalpowerDC [334 posts] 3 years ago
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Oh hurrah (sarcasm)! The hideous 80th Anniversary grouppo.

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mr-andrew [300 posts] 3 years ago
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Super lovely. Those hubs are particularly tasty. Just out of interest, which of the myriad BB standards is the one in the video?

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michophull [133 posts] 3 years ago
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pedalpowerDC wrote:

Oh hurrah (sarcasm)! The hideous 80th Anniversary grouppo.

I agree. It would be polished silver if it was any good. Come on Campag, you can do better than this.  22

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American tifosi [38 posts] 3 years ago
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All that is beauty, is Italian.  16

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Simmo72 [603 posts] 3 years ago
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If Jesus were to ride, it would be on something laden with c record....hubanahubanah

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Sustransoftie [14 posts] 3 years ago
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Who did the photography on the Groupset???  20

There is something that looks like a rub on the inside of the cranks and dirt everywhere!

Campagnolo should be ashamed of themselves. If they want someone to control their advertising then drop me a line.

Jeez, that's p!ss-poor!!!  29