Campagnolo open ‘virtual museum’ + video

Italian component manufacturer launches website detailing the brand’s history over the past 80 years

by Mat Brett   March 28, 2013  

Italy’s Campagnolo have introduced a new ‘virtual museum’, detailing the brand’s history and contribution to cycling over the past 80 years. It’s a website that’s designed to give cycling enthusiasts a view into the world of Campagnolo dating back to the 1930s.

The site allows you to browse through Campagnolo history decade by decade – and if there’s one brand that has a whole lot of heritage, it’s Campag. It’s interesting stuff that’s backed up with some great archive photography, including pictures of Campag’s classic Gran Sport, Record and Super Record components, along with images of legendary riders.

BEHIND THE SCENES 80th ANNIVERSARY COLLECTION from Campagnolo Srl on Vimeo.

You can also check out fans’ Campag-related pictures and stories, and login to share your own.

 

The commercial aspect of this, aside from promoting the brand generally, is that Campagnolo have released an 80th Anniversary Collection that they’d like you to consider. Go to our previous story for all the details on that. Just a word of warning: this Super Record groupset will set you back £2,599.

The video (above) shows a behind the scenes build-up of the 80th Anniversary Collection on a special hand-built, custom titanium frame.

Find the virtual museum at http://anniversary.campagnolo.com.

7 user comments

Oldest firstNewest firstBest rated

100% hardcode bike pr0n filth.

I love it.

posted by ped [174 posts]
28th March 2013 - 11:57

3 Likes

Oh hurrah (sarcasm)! The hideous 80th Anniversary grouppo.

pedalpowerDC's picture

posted by pedalpowerDC [252 posts]
28th March 2013 - 14:17

7 Likes

Super lovely. Those hubs are particularly tasty. Just out of interest, which of the myriad BB standards is the one in the video?

mr-andrew's picture

posted by mr-andrew [300 posts]
28th March 2013 - 15:00

4 Likes

pedalpowerDC wrote:
Oh hurrah (sarcasm)! The hideous 80th Anniversary grouppo.

I agree. It would be polished silver if it was any good. Come on Campag, you can do better than this. Plain Face

michophull's picture

posted by michophull [106 posts]
28th March 2013 - 19:05

3 Likes

All that is beauty, is Italian. Cool

Michael R. Smith

posted by American tifosi [37 posts]
28th March 2013 - 20:09

4 Likes

If Jesus were to ride, it would be on something laden with c record....hubanahubanah

'It's the closest you can get to flying'
Robin Williams response when asked why he enjoyed riding so much

posted by Simmo72 [397 posts]
28th March 2013 - 20:39

4 Likes

Who did the photography on the Groupset??? Crying

There is something that looks like a rub on the inside of the cranks and dirt everywhere!

Campagnolo should be ashamed of themselves. If they want someone to control their advertising then drop me a line.

Jeez, that's p!ss-poor!!! Rolling Eyes

SustranSoftie

posted by Sustransoftie [10 posts]
28th March 2013 - 22:01

4 Likes