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Danish firm OK's ad highlights its involvement in grass roots sport. Kind of...

When cyclists talk about dealing with wind they're normally talking about it blowing in their faces on long, gritty rides that are best shot in black and white with pained expressions.

But Danish fuel company OK have dreamt up this yarn of a local cycling club experimenting with other forms of wind as a performance advantage. You know where this is going. Since the best rated comment on YouTube states that "The translation sucked big, juicy monkey balls" we're guessing that some of the nuances of the humour may have been lost in translation, but we like to snigger at farting so there's plenty to like here however awry the English words might be. Anyway. Take it away, made-up Danish coach guy...

Thanks to Andy Lulham for the spot.

Dave is a founding father of road.cc and responsible for kicking the server when it breaks. In a previous life he was a graphic designer but he's also a three-time Mountain Bike Bog Snorkelling world champion, and remains unbeaten through the bog. Dave rides all sorts of bikes but tends to prefer metal ones. He's getting old is why.

10 comments

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mad_scot_rider [581 posts] 3 years ago
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Very funny - shame it ends with a shill for petrol, but hey - you can't have everything

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dbb [34 posts] 3 years ago
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farting - funny in any culture!

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andylul [410 posts] 3 years ago
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Reminded me of m cycle buddy, only with him it's pears...

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Jakal79 [69 posts] 3 years ago
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Well most of their commercials are about supporting local sport clubs and in the same genre. That being said i have no idea how much/little they actually support with.

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Jakal79 [69 posts] 3 years ago
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And i forgot

"Rolf is clean"

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SideBurn [890 posts] 3 years ago
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Marginal gains? No doubt Sky are experimenting with different varieties of cabbage  39 Being at the back of the peloton may have just got a lot worse  13 or should that be  14 or  20

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Roberj4 [218 posts] 3 years ago
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Funny as...can we have this on ITV?

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Steven_L [45 posts] 3 years ago
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dbb wrote:

farting - funny in any culture!

+1

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Tony [114 posts] 3 years ago
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Should blow the opposition away  31

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Sudor [186 posts] 3 years ago
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Rumours are circulating that Pat McQuid is moving quickly to ban the use of cigarette lighters fixed to rear of saddles to prevent " those cheating b*st*ard's who are illegally exploiting the methane after-burn advantage" and putting in jeopardy the safety of the peloton un the process.

Pat went on to say " The UCI remains vigilant to all forms of cheating"