Sir Chris Hoy reveals seven signature road and city bikes

Hoy Bikes to launch in May with four city bikes and three road bikes, starting from £850

by David Arthur @davearthur   February 11, 2013  

Sir Chris Hoy first revealed to the world that he was launching his own signature bike brand last November, and we had a first glimpse of the road bike last month. The latest in this staggered launch is the revealing of the details of the range, and the confirmation of a May availability date. So we now know the range will initially include seven road city bikes, with prices starting from £850 for a Tiagra-equipped aluminium road bike.

The bikes are being produced in collaboration with retailer Evans Cycles, who will exclusively sell Hoy bikes through their 49 UK stores. James Olsen and Joel Natale, Evans inhouse product designers, have been working with Sir Chris on the development and testing of the models that will go on sale in late May. Pictured on this page is the top-end £1,350 road model, they haven't released pictures of the rest of the range yet (they're on their way) - although we'd guess that all the road bikes will share the same frame design - given the spread of prices. 

It’s been an involved process for the two designers and Sir Chris, who by all accounts has been heavily involved in the development of the bikes. “Chris has many ideas about the bikes as well as a willingness to let James’ design experience take over in other areas. He is very conscious that not everyone wants to ride in the way that he is conditioned to and the outcome is a great compromise,” says Joel.


He continues: “The road bikes aren’t back-breakingly aggressive nor do they have a particularly tall head tube, delivering a ride which with a slightly different cockpit set-up fitted both Sir Chris and James (two very different riding styles). Testing is now complete and the initial 7 launch bikes have been finalised and signed off by Sir Chris who is due to visit the factory later next month during production.

The Hoy Bikes range launches with three road bikes and four city bikes. As mentioned above, the road range starts at £850 for a Shimano Tiagra-equipped 6061 aluminium bike. A 6066 frame, Shimano 105 groupset and RS10 wheels model will cost £1,000, and the range tops out at £1,350 for a Shimano Ultegra and Mavic Aksium specced bike. Each model will get a full carbon fork.

The four city bikes are similar in many areas to the road bikes, and start at £500 for a SRAM X4 and disc brake specced 6061 frame and fork package. The groupset is upgrade to SRAM X5 on the £650 model, while £750 sees the addition of a carbon fork, 2x10 SRAM X5 gearing and upgraded disc brakes. Top of the line is a SRAM Rival/X7 2x10 bike with further upgraded disc brakes, no price has been confirmed for that model but we’re betting it’s under a grand.

In terms of sizing the chaps at Hoy promise that people from 4’10” up to 6’4” will fit their bikes. Reach and stack will be proportional to the frame size, and customers will be able to further customise bar width and stem lengths to achieve the position which best suits their riding. Fit is something Hoy are keen to stress: “We want to offer bikes that are unique and this means not being too generic with regard to geometry numbers, sizing, or how we can adapt the fitting and tailor it for each individual’s riding needs,” according to the Hoy publicity material.

No website yet, but check out their Twitter page for the latest @HOYbikes.

13 user comments

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He's not kidding about customising stem lengths, the one pictured looks about 16cm!

thegibdog's picture

posted by thegibdog [93 posts]
11th February 2013 - 14:09


Ironic that there is no track bike.

Velotastic !

Too many hills, but too little time.

badback's picture

posted by badback [294 posts]
11th February 2013 - 14:26


badback wrote:
Ironic that there is no track bike.

There will a track bike, but they're concentrating on road and city bikes for starters

David Arthur @davearthur's picture

posted by David Arthur @d... [2058 posts]
11th February 2013 - 14:39


I think I'd prefer mine not to have wonky bars though

posted by TheSpaniard [78 posts]
11th February 2013 - 14:41


Could at least have got the front wheel valve to be in the 6 o'clock position in the side view.

Colour scheme isn't that interesting either; look similar to the new Madison Genesis team bikes, but not as nice.

posted by jimc101 [61 posts]
11th February 2013 - 19:56


I hope he has great success with this and that the range broadens into something 'more interesting'.

The dynamic shots look good and I think the simplistic design is contemporaneous and may draw it's fan base. Looks good with the Rapha out fit anyway.

Perhaps a budget 'vintage' bike would pull some punters know, milled out aluminium levers and rear derailleur, and old school white handle bar grips.

He looks decidedly uncomfortable on the hybrid though. What were they thinking?!

posted by Colin Peyresourde [1479 posts]
11th February 2013 - 20:39


jimc101 wrote:

Colour scheme isn't that interesting either; look similar to the new Madison Genesis team bikes, but not as nice.

James Olsen used to be the Genesis designer before he went over to Evans/ Pinnacle so the lineage is there.

Its a winning formula.

posted by Some Fella [897 posts]
11th February 2013 - 23:54


I wonder how many road miles Sir Hoy rides?

Pepita rides again!

posted by pepita1 [191 posts]
12th February 2013 - 10:47


pepita1 wrote:
I wonder how many road miles Sir Hoy rides?

Probably quite a lot

David Arthur @davearthur's picture

posted by David Arthur @d... [2058 posts]
12th February 2013 - 11:24


I like

jimmythecuckoo's picture

posted by jimmythecuckoo [1331 posts]
12th February 2013 - 16:11


When you say that he's going to viait the factory, is it in Britain by any minor miracle, or is that a bit too much to hope for? Nerd


posted by rogie40 [28 posts]
12th February 2013 - 21:17


I wonder if they will be made in the Merida factory? Most of the Specialized aluminium, and Halfords brands;- Carrera, Apollo, Voodoo, are produced there, and of course Boardman, and Pendleton. So given their pedigree, it would be of little suprise if they chose to produce through that company's factory. It is the 2nd largest bike factory in the world, so the chances are fairly high that you have ridden a bike produced in their factory.


posted by tommy2p [86 posts]
13th February 2013 - 1:44


Colin Peyresourde wrote:

He looks decidedly uncomfortable on the hybrid though. What were they thinking?!

Heh, most people riding hybrids dont look particularly comfortable either Wink

For that price, getting a bike with a cockpit that actually fits seems a really good deal. If I buy an off the peg I generally have to budget in new bars,stem etc too. Tiagra on the low end road bike is a steal on its own. You barely get sora for a grand now.

bikepixi's picture

posted by bikepixi [12 posts]
13th February 2013 - 12:47