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TECH NEWS
Reynolds Wheels Counter Attack video from UpgradeVideo: Reynolds Wheels 'Counter Attack' big up from Upgrade
Upgrade the UK distributors of Reynolds Wheels have made a little home-grown video promoting the product while having some fun in the process.
Titled 'Counter. Attack' the short film documents that all-too-familiar experience of being caught on the road and dropped by slicker, faster, more-pro riders that leave you gasping in their wake and muttering words to the effect of, "Curses, foiled again."
In the case of our hero he hits the bike shop - a nice shout-out for South Downs Bikes in Storrington - where a stealthy set of Reynolds 66 carbon wheels and some workouts on the rollers leads to a return match back out on the road. With the inevitable result that the hunters become the hunted. Victory!
Latest Comments
- grasen 2 sec ago
or a bent link that didn't grip the cog
- Dhill 14 min 28 sec ago
I agree with you. Just enjoy riding a bike. Easy to forget that one simple thing.
- Steve K 43 min 27 sec ago
He also writes articles from there saying that people whom work from home are all skivers who should be back in the office
- Hirsute 58 min 50 sec ago
Far too many in that article unable to reverse onto the driveway. Does no one know the highway code ?
- Car Delenda Est 1 hour 49 min ago
A more appropriate punishment:...
- Rendel Harris 1 hour 54 min ago
By no means claiming that Armstrong was the only doper in that period but your claim makes no sense: the average speed is taken on the time of the...
- kingleo 2 hours 17 min ago
So why did they not make the bridge wider, one side for cyclists and the other for pedestrians with a partition in between?
- wtjs 2 hours 22 min ago
I suffered a close pass by a BMW driver 2 or 3 years ago. 10 yards later he was stopped by temporary lights. It's all on video: there's no swearing...
- ManicDrummer 3 hours 12 min ago
Electromagnetic pedals you say? Call the witch finder general!
- slc 3 hours 29 min ago
I lived in Swansea before and after the new tracks were installed, and cycled along the Mayals Rd a couple of times each week. I'm sorry to say...
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13 comments
Amusing vid, but you would just think he was a dick!
Emm quite glad to see that spending time on the turbo also helped keep up
and of course the Reynolds wheels do look great! Can I have them please 
We've all come across dorks like that who somehow change their pace when you pass them. You never see them racing though. Strange, that one.
EPO
…but what happens if they spotted his new wheels and all decide to join a spin class? He's let himself in for a world of pain there… I can see a sequel… by episode 4 he'll be bagging his blood.
what a rubbish cheesy video.... OMG
What a strange video
I'm sure I've been passed by that lot on the same road. I used drawing pins instead - a lot cheaper than the wheels and a lot less effort than the turbo.
Was this sponsored by Lenzyne?
It was in the sense that Lezyne along with Kenesis (maker of that nice black carbon bike in the workstand) are brands distributed by Upgrade that made the video.
We're thinking that in rather the same way the ads on TV can provide top entertainment when they're at their best, these 'homegrown' videos can help to sell cycling to a whole new market apart from the obvious objective of selling product. Did you see the Halfords Carrera ad the other day? http://road.cc/content/news/54876-tech-roundup-carrera-virago-video-ritc...
Can someone please donate some of 'what he had' to me..... head says 'Yes' body says 'No'
Lovely looking wheels, maybe one day!!
amazing how much faster he went when he finally got onto the drops eh?