Shutt Velo Rapide and sports physiologist launch seminars to help MAMILs prepare for sportives

Initiative aimed at novice and intermediate riders, sessions held at clothing brand's HQ near Brackley

by Simon_MacMichael   November 11, 2011  

Shutt Velo Rapide jersey detail.jpg

Cycle clothing brand Shutt Velo Rapide is targeting the MAMIL market to help so-called ‘Middle-aged men in Lycra’ prepare for sportives in a series of seminars hosted by sports physiologist Dr Garry Palmer, author of the book Cycling: Successful Sportives.

The series of seminars, which will be held at Shutt Velo Rapide’s new offices on the Oxfordshire-Northamptonshire border near Brackley, are aimed at novice or intermediate sportive riders.

Dates of the first three seminars, which will cost £25 each and be limited to ten attendees, have been released, as follows:

16 November 2011                 - Optimal preparation for performance

25 January 2012                     - Food for Sport/Food for thought

21 March 2012                        - Tools of the trade, using power or heart rate

Pete Bragg, managing director of Shutt Velo Rapide, said: “We noticed there was a gap in the market for 40 year old riders to find an affordable programme to help them move from being a novice to sportive rider.
“There are lots of books available that are either too high level or too generic and this is leaving riders confused on what they should be doing.

“After listening to riders in our club, we decided it was time to put together a series of seminars for our customers, to help give them the direction they need to take their cycling to the next level.”

Dr Palmer added: “The seminars will be suitable for riders of all abilities, across the widespread cycling disciplines.

“Most riders these days are time poor, and these sessions are designed to give athletes the tools needed to improve performance by focusing specifically on appropriate training techniques to help them achieve peak performance.”

Further information is available on the website of Dr Palmer’s company, Sportstest, and participants in the seminars will also have the opportunity of one-to-one sessions with him at a discounted rate.


9 user comments

Oldest firstNewest firstBest rated

I hadn't realised Shutt had moved from Ilkley?

posted by Chris James [287 posts]
11th November 2011 - 15:21


Chris James wrote:
I hadn't realised Shutt had moved from Ilkley?

We've got a new sales office down south, Ilkley is alive and well Big Grin

Pete Bragg
Shutt Velo Rapide

Miggers's picture

posted by Miggers [63 posts]
11th November 2011 - 19:03


MAMILs the use of this official terminology Smile

posted by 6654henry [58 posts]
11th November 2011 - 20:40


The cheap way...
Time crunched cyclist - Chris Carmichael - read it and use it - more of challange than you'd first think; Oh yes - give up booze, chocolate, crisps, chips and bread, to shed the pounds (kilos) - before you buy a carbon steed... an energy equation apparently... Smile

To slo to live, to slo to die! ::-}

posted by OldnSlo [131 posts]
12th November 2011 - 1:09


Didn't know I was a MAMIL! Never heard that one before.

The Chris Carmichael book looks good. Might buy it or see if it's in the library. Looks to be based on interval training, which has been around a long time - I used it as my main training method in the mid-70s - but is probably the best if you're short of time.

Another source of info is Peak Performance website. Some of it is free.

Nothing wrong with a bit of dark chocolate though - full of antioxidants (if they do any good) and wholemeal or preferably wholewheat bread is a great source of nutrition and will fill you up if you need to lose weight.

posted by Alan Tullett [1577 posts]
12th November 2011 - 12:51


“Most riders these days are time poor" but do they not realise us MAMILs go to work and Wednesdays are maybe not a good day to go to a seminar! How about a Satrurday or Sunday.


brockhurst5's picture

posted by brockhurst5 [25 posts]
12th November 2011 - 22:23


Hmm… good point brockhurst5

Tony Farrelly's picture

posted by Tony Farrelly [4201 posts]
12th November 2011 - 23:03

1 Like

Cycling really is the new golf isnt it...

Benjamin Hall's picture

posted by Benjamin Hall [64 posts]
13th November 2011 - 22:02

1 Like

'give up booze, chocolate, crisps, chips and bread'. No thanks! I lost 2.5 stones just by cycling lots. I might be able to eke out that final kilo and gain that extra bit of power by giving up that lot, but I don't feel that you need to sacrifice quite that much for sportives and group rides! If I was up for racing next season that's a different matter.

posted by MikeL [18 posts]
14th November 2011 - 10:03