BLINK! saddles are the first with integrated lighting and turn signals

Indicators? On a bike? Why has no one thought of this before?

Maybe they could also install a small phone vibrator motor to the saddle, giving the rider the impression that they've got ABS on the bike and the LEDS could blink accordingly... to warn those very observant cars (or mates) that might plow into the back of you (causing untold disk rotor damage to one's calf/calves)...ho hum

They might as well go the whole hog and add ANT+ light control so that this can be controlled from your cycle computer, wearable etc...but for all above reasons and these

• other road users are not expecting to look for little lights blinking on the saddle to indicate a cyclist turning obscured by clothing
•  every rider prefers a different saddle

...this probably won't get very far.

The light doesn't look very bright.

Didn't the Raleigh Chopper or one of its copies or derivatives have rear lights built into the saddle? 

In about 1970?

I saw one of the "built into a helmet" ones recently. Wasn't until after he'd turned the indicator off that I realised what it was, the orange was so close to red that it looked like a blinking rear light and it wasn't that  obvious that it was only one side flashing.

I've surprised myself by actually quite liking the concept - my best bike has an aero seat post that makes it tricky to fit a light bracket to (yes, I know about rail mounts - in fact, I've just got the Fizik Cateye mount for that bike).

I'd be more keen to see a version that can be retro-fitted to existing saddles, either on the back of the rails or using the Fizik mount, so you can use any saddle you like and it's easy to swap it between bikes. It would also make it a lot easier to charge/theft proof it if you can take it indoors.

Even then, it still looks like it needs a bit more work to get me to buy one - the main light looks too tucked away and not very big and more of the sides needs to flash orange for the indicators.

Well that's utterly pointless. Also for many riders likely to be obscured by clothing or, erm, their physique. And obvs everyone has USB charging available in their shed/garage /facepalm

Thank you all for clearing that up, I never though about the SBS sounding like 'esss', we all learn something every day!

@Jack - Braking! The lights detect braking!

Slightly less useless than the helmet with the turn indicators and lights, but similarly a solution looking for a problem.

I'm beginning to wonder if my incredibly effective fitness-enhancing, money-saving, pollution-preventing idea of a machine with two wheels, frame and pedals might be good to get crowd funded.  Silly me, of course not; it works.

" An SBS ‘Smart Break System also senses when the rider is slowing down" Does this mean that the saddle falls apart if the bike is stolen?

Also why does the sentence begin with the word 'an' I thought that was only used when two vowels sounds from two words were inplace together, as in 'an error' for example?

Can you fit a saddle bag on it?

What does this fix? Saddle and light - why on earth would I want them combined!  

Not getting my vote on that basis as well as fully sympathising with the sentiment of danthomas.

Love to see it in Dragon's Den though!!! 

Wonder if anyone has ever come across any analysis of how late kickstarter projects are as all the ones I have backed have always been late and very poor at keeping customers updated.

More over-engineered pointless shit that puts the burden on cyclists to not be killed. Hopefully this fails alongside most other similar integrated indicator crap.