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HSBC officially replaces Sky as British Cycling's partnerSir Chris Hoy at HSBC UK BikeFest 2016 in Birmingham (credit Britishcycling.org_.uk).jpg

HSBC officially replaces Sky as British Cycling's partner

Eight year deal includes commitment to grassroots cycling
by Sarah Barth
Sun, Jan 01, 2017 07:50
17

HSBC has now officially replaced Sky as the new commercial partner of British Cycling.

The eight year partnership deal begins today, with an aim of working across the sport from participation at the grassroots to major organised cycling events through to the highest level of performance with the Great Britain Cycling Team.

Commenting on the beginning of the partnership, British Cycling’s Chief Executive, Ian Drake, said: “This is the start of an exciting new era for our sport and we can’t wait to get started on delivering programmes that touch the lives of millions of people nationwide.

“As well as continuing to appeal to the millions of people across England, Scotland and Wales who already cycle, we want to open up cycling as both a sport and activity to harder to reach groups with a focus on providing community ride programmes and encouraging national and local government to prioritise cycling as a form of transport.”

Giles Morgan, Global Head of Sponsorship & Events at HSBC, added: “We are immensely proud and excited to partner British Cycling over the next eight years. This partnership is about inviting families from across the UK to revisit the joys and benefits of getting on a bike – from travelling to work, getting fit or having fun.

“Cycling is already the fastest growing sport in the country, but there is still much to be done to convince the wider population about the benefits of two wheels. Through this partnership with British Cycling we want to make a tangible difference to our collective approach to getting from A to B, translating elite success into a lasting legacy on our streets.”

Earlier this year, we reported that Sir Chris Hoy said: “We’ve had a great eight years with Sky and now with HSBC UK making a long term commitment to British Cycling, it’s going to help anyone who wants to get on a bike to have fun, get fit, go to work or school, or compete right up to the very highest levels of international sport.”

 

HSBC
British Cycling
Sir Chris Hoy
Grassroots

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17 comments

Avatar
Nixster | 7 years ago
1 like

Just curious as to which corporate sponsors people would be happy with? 

My immediate thought was the Co-op then I remembered...

Avatar
beezus fufoon replied to Nixster | 7 years ago
2 likes

Nixster wrote:

Just curious as to which corporate sponsors people would be happy with? 

My immediate thought was the Co-op then I remembered...

It's a good question - as Bill Hicks said, if you wanna get paid you gotta suck satan's cock

Avatar
HalfWheeler replied to Nixster | 7 years ago
2 likes

Nixster wrote:

Just curious as to which corporate sponsors people would be happy with? 

My immediate thought was the Co-op then I remembered...

RBS? Oh no, wait a minute...

Haliburton? Nope, hang on...

BP? Shoot...

Sports Direct? Aw fuck...

Avatar
Jacobi replied to HalfWheeler | 7 years ago
0 likes

HalfWheeler wrote:

Nixster wrote:

Just curious as to which corporate sponsors people would be happy with? 

My immediate thought was the Co-op then I remembered...

RBS? Oh no, wait a minute...

Haliburton? Nope, hang on...

BP? Shoot...

Sports Direct? Aw fuck...

Carlsberg don't do cycling spnsorship, but if they did...

Avatar
HalfWheeler | 7 years ago
3 likes

Jesus wept,  BC really seem to have a thing for corporate delinquincy. First the Great Satan now the money launderer's first choice for banking. The crowning turd in the water pipe would be Nestle as an official 'nutrition' partner with transport provided by Volkswagen. 

Avatar
djpalmer32 | 7 years ago
0 likes

I've just been looking at the website, especially the Routes section. First thing I noticed was the incorrect spelling of metre in the route summaries. This seems to have been written by an American.

Avatar
Spangly Shiny | 7 years ago
0 likes

Quite happy to pay me subs but last year's car screen sticker is definitely staying on. It has not got a Sky logo and I'm not paying me subs to advertise HSBC.

Avatar
Johnnystorm | 7 years ago
0 likes

Look for the positives, it won't be all hi-vis vests now......oh wait. 7

Avatar
Awavey replied to Johnnystorm | 7 years ago
0 likes
Johnnystorm wrote:

Look for the positives, it won't be all hi-vis vests now......oh wait. 7

could do with a hi-vis vest to hide up that new kit, some pics slowly turning up on the BC website, its a bit of an acquired taste.

for all the faults people had with Sky, they at least did seem to want to promote cycling at all levels as something positive, it seemed of genuine interest to them to be involved,it wasnt just a corporate name placeholder. Whilst do I think HSBC care about cycling, at all, or are just in it to get their name plastered on everything BC do now, I mean those quotes are so vague and full of wishy washy corporate speak you are never going to measure the success of their "partnership".

Avatar
handlebarcam | 7 years ago
3 likes

Not at all. The fall came while sucking on the Sky teat. I'm just worried about what new depths they'll plumb now they have replaced corporate-reactionary media with the admitted bankers of drug cartels, terrorists and rogue states. And that this should be pointed out whenever the latter's attempts to whitewash their past with charitable donations are reported on.

Avatar
Thelma Viaduct replied to handlebarcam | 7 years ago
2 likes
handlebarcam wrote:

Not at all. The fall came while sucking on the Sky teat. I'm just worried about what new depths they'll plumb now they have replaced corporate-reactionary media with the admitted bankers of drug cartels, terrorists and rogue states. And that this should be pointed out whenever the latter's attempts to whitewash their past with charitable donations are reported on.

Most companies with people in them are cuntish. It's the human condition.

Avatar
handlebarcam | 7 years ago
1 like

So British Cycling has "officially" gotten into bed with a bank that, while not incompetent enough to be one of the "too big to fail" state aid scroungers of 2008, was considered too big to be prosecuted for money laundering in 2012. That just about sums up the state of moral turpitude into which British Cycling has fallen. It is depressing that even an organization with an ostensibly noble aim can become corrupted by a little bit of success. After this and all that has come out in 2016 about their dodgy practices and overpaid senior employees, some of them vile in the extreme, they "officially" won't be getting any of my money in the way of subs anymore. But then I guess they can afford to lose my grubby £42 a year what with all the sweet-smelling, tumble-dried, and freshly ironned millions that'll be pouring in from HSBC.

Avatar
beezus fufoon replied to handlebarcam | 7 years ago
4 likes

handlebarcam wrote:

So British Cycling has "officially" gotten into bed with a bank that, while not incompetent enough to be one of the "too big to fail" state aid scroungers of 2008, was considered too big to be prosecuted for money laundering in 2012. That just about sums up the state of moral turpitude into which British Cycling has fallen. It is depressing that even an organization with an ostensibly noble aim can become corrupted by a little bit of success. After this and all that has come out about them in 2016, they "officially" won't be getting any of my money in the way of subs anymore. But then I guess they can afford to lose my grubby £42 a year what with all the sweet-smelling, tumble-dried, and freshly ironned millions that'll be pouring in from HSBC.

interesting that you were quite happy to pay your subs when their sponsor was Sky and yet now you believe they have fallen into a state of moral turpitude!?!

Avatar
ianrobo replied to beezus fufoon | 7 years ago
0 likes

beezus fufoon wrote:

handlebarcam wrote:

So British Cycling has "officially" gotten into bed with a bank that, while not incompetent enough to be one of the "too big to fail" state aid scroungers of 2008, was considered too big to be prosecuted for money laundering in 2012. That just about sums up the state of moral turpitude into which British Cycling has fallen. It is depressing that even an organization with an ostensibly noble aim can become corrupted by a little bit of success. After this and all that has come out about them in 2016, they "officially" won't be getting any of my money in the way of subs anymore. But then I guess they can afford to lose my grubby £42 a year what with all the sweet-smelling, tumble-dried, and freshly ironned millions that'll be pouring in from HSBC.

interesting that you were quite happy to pay your subs when their sponsor was Sky and yet now you believe they have fallen into a state of moral turpitude!?!

yep the argument is kind of stupid there ....

I paid my subs to BC and glad to for the insurance I had to claim alone ! Not so fussed who sponsors them TBH as I do not wear anyhting with Sky or soon to be HSBC on it and I believe BC does very good work in some areas.

Wonder if HSBC prepared for the fallout from the Wiggins parcel saga though ?

Avatar
EddyBerckx replied to handlebarcam | 7 years ago
0 likes

handlebarcam wrote:

So British Cycling has "officially" gotten into bed with a bank that, while not incompetent enough to be one of the "too big to fail" state aid scroungers of 2008, was considered too big to be prosecuted for money laundering in 2012. That just about sums up the state of moral turpitude into which British Cycling has fallen. It is depressing that even an organization with an ostensibly noble aim can become corrupted by a little bit of success. After this and all that has come out in 2016 about their dodgy practices and overpaid senior employees, some of them vile in the extreme, they "officially" won't be getting any of my money in the way of subs anymore. But then I guess they can afford to lose my grubby £42 a year what with all the sweet-smelling, tumble-dried, and freshly ironned millions that'll be pouring in from HSBC.

blah blah blah

Avatar
beezus fufoon replied to EddyBerckx | 7 years ago
0 likes

StoopidUserName wrote:

handlebarcam wrote:

So British Cycling has "officially" gotten into bed with a bank that, while not incompetent enough to be one of the "too big to fail" state aid scroungers of 2008, was considered too big to be prosecuted for money laundering in 2012. That just about sums up the state of moral turpitude into which British Cycling has fallen. It is depressing that even an organization with an ostensibly noble aim can become corrupted by a little bit of success. After this and all that has come out in 2016 about their dodgy practices and overpaid senior employees, some of them vile in the extreme, they "officially" won't be getting any of my money in the way of subs anymore. But then I guess they can afford to lose my grubby £42 a year what with all the sweet-smelling, tumble-dried, and freshly ironned millions that'll be pouring in from HSBC.

blah blah blah

are you Tony Blair in disguise?

Avatar
HalfWheeler replied to EddyBerckx | 7 years ago
3 likes

StoopidUserName wrote:

blah blah blah

Wonderful contribution.

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