Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.
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"...equipment choices to help you take control in these conditions and use them to your advantage..."
That's also easy: ride a recumbent or velomobile. Less air turbulence down there, and the 'bent position is generally more aerodynamic. You can typically use up to 30% less power than a n upright in a headwind at the same speed on flat ground (with a velomobile that is - an un-faired recumbent is probably closer to 10-15%, but still better aero than an upright).
These Racesmart videos do actually seem to be having an effect! Racing part of a series the other day and very suddenly there is a lot more indicating direction and talking going on than the weeks before! Hopefully it can cut down on stupid crashes and keep more people safe, not good for bike shops and kit manufacturers if everyone stays upright all the time though!
But then you can buy those bling wheels, carbon frame, EPS/Di2 and not worry about trashing it. So maybe shops won't loose out?
This is an easy one. Basically, find out which way the wind is blowing and then cycle in that direction. Have a good weekend