It’s never the conventional products that stick in the memory from our annual trip to Eurobike, and of the many curiosities at the 2025 edition in Frankfurt, this reusable airbag for cyclists certainly caught our eye. 

Unlike Hövding’s airbag system – which is designed to replace a helmet and cannot be used again once it has been deployed – the Mase Airding Compact AirRide is reusable and rechargeable, and protects the face, cervical spine, collarbones, shoulders and upper body, according to its inventors. Unlike this thing, it’s very much aimed at safety rather than drag reduction… 

Sensors are activated if a collision or fall is detected, and the airbag is inflated with CO2 in “less than 150 milliseconds”. To reuse, you just need to buy another inflator cartridge rather than a whole new airbag, and these are priced at €49.95 on the Mase website. The system charges via USB-C, and a full charge can last you up to 30 hours of use. 

Mase 1
Mase 1 (Image Credit: Dave Atkinson)

The new Compact version of Mase’s airbag is one of the first safety systems we’ve seen aimed squarely at sport cyclists, although there are already body armour-type solutions from the likes of ArmaUrto that claim to provide extra impact and abrasion reduction in the event of a crash. Mase is claiming its airbag can reduce impact forces during crashes, especially at high speed or on descents, while admitting the product is not a “silver bullet”. 

Weighing a claimed 850g, it has no extra functionality beyond the airbag (other Mase airbags have carrying capacity, but they’re heavier), and Mase even claims that “many professional cyclists” are already using the system in training to “familiarise themselves with the technology and test its effectiveness under real-world conditions.”

> Airbag bib shorts for cyclists are “a potential game-changer for safety”, says inventor

We haven’t been able to verify this, but we do know that Mase isn’t the first inventor of an inflatable safety system with hopes of bringing the tech to the WorldTour. 

Sam Ratajczak, a former chief of R&D at cycling clothing brand Bioracer, has already approached numerous professional teams about using his airbag bib shorts, and has ambitions of getting the technology approved by the UCI. Ratajczak admitted that he’d had “limited interest” from teams when we spoke to him in 2024, but claims his product could be “a potential game-changer for safety”. 

Mase 2
Mase 2 (Image Credit: Dave Atkinson)

“Airbag systems are a step in the right direction to improve rider protection”, says Mase.

“But prevention, such as better training, route management, and ongoing safety protocols, remains crucial. Technology can only be one piece of the puzzle.

“Airbags could increase safety, but we must continue to work on multiple fronts to minimise the risk of crashes.”

Mase Airbag system in action
How a Mase AirBag could help if you fall off your bike while distracted by the pretty scenery (Image Credit: Mase)

The first 50 Compact AirRide systems are available with a discount, bringing the price down to €599, but if/when those are sold it goes up to €699. There’s also the Fusion AirTour (€649) and the regular Fusion AirRide (€799), that are weightier and act more like conventional backpacks with additional storage space for more casual road cyclists and leisure riders.

Reckon this will blow up, or does it leave you feeling deflated? You can find out more on the Mase website in any case…