Scott have unveiled some brand new looks for their 2019 road bike range, with the aim to make the designs and colours “more lifestyle-focused”.
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The new designs are inspired by the high-end car industry, using deeper, metallic and shiny colours. This was to give them a “more valuable” look, so say Scott… perhaps not what every owner of a high-end bike wants to hear if they wish to deter thieves, but beneficial if you have somewhere super safe to store it. Scott also hope to target a new breed of customer with the fashionable features, including tan-brown leather Syncros saddles and skin-wall tyres.
The bikes available with fresh paint jobs are the Addict RC Premium Disc, Foil 10 Disc, Addict Gravel 10 and the Contessa Addict Disc – head over to Scott’s website to see them in more detail.
6 thoughts on “Scott unveil new colours and designs for their road bike range”
Really love those gumwall
Really love those gumwall tyres. Funny how things come around if you wait long enough…
These are lovely
These are lovely
Finally
Amazing it’s taken the mainstream bike industry 30 years to figure out that bikes don’t require ugly stickers and stripes and multi-color tones. You don’t see the car industry doing that so where did it all come from circa 1988?
The latest from the likes of specialized, trek, Kona, etc are looking tasteful indeed.
Blackthorne wrote:
Because for the most part the car industry brands are pretty established and the manufacturers try their best to ensure their own cars have distinguishing designs to make them recognizable.
Having said that, while cars don’t generally have branding stickers everywhere, the manufacturers badges suddenly increased in size 15 years or so ago – compare a Ford badge from an old Sierra with that from a current Focus.
Bikes however all look very similar, with far fewer options to distinguish the a brand in the design of the bike, leaving only the paint to inform people of what brand they are looking at.
It takes a confident bike brand to make their decals more subtle – something that until recently tended to be the smaller niche manufacturers, which is perhaps a bit strange, but then the subtle aesthetic was often one of their big selling points.
Blackthorne wrote:
I think you’ll find that custom respray companies like Fat Creations and Kustomflow have 12 month plus waiting lists because a hell of a lot of riders don’t want a bike that looks bland these days. Bright colours and logos are in high demand now. Bland and black is dead and manufacturers are starting to shift away at last. Looks like Scott are a wee bit behind the times now.
Trends come and go. Basic
Trends come and go. Basic single colours, minimalistic or bold but simple logos/lettering and simple frame design are always in.