Scott unveil new colours and designs for their road bike range

Blackthorne wrote:

Amazing it’s taken the mainstream bike industry 30 years to figure out that bikes don’t require ugly stickers and stripes and multi-color tones. You don’t see the car industry doing that so where did it all come from circa 1988? The latest from the likes of specialized, trek, Kona, etc are looking tasteful indeed.

Because for the most part the car industry brands are pretty established and the manufacturers try their best to ensure their own cars have distinguishing designs to make them recognizable.

Having said that, while cars don't generally have branding stickers everywhere, the manufacturers badges suddenly increased in size 15 years or so ago - compare a Ford badge from an old Sierra with that from a current Focus.

Bikes however all look very similar, with far fewer options to distinguish the a brand in the design of the bike, leaving only the paint to inform people of what brand they are looking at.

It takes a confident bike brand to make their decals more subtle - something that until recently tended to be the smaller niche manufacturers, which is perhaps a bit strange, but then the subtle aesthetic was often one of their big selling points.

Blackthorne wrote:

Amazing it’s taken the mainstream bike industry 30 years to figure out that bikes don’t require ugly stickers and stripes and multi-color tones. You don’t see the car industry doing that so where did it all come from circa 1988? The latest from the likes of specialized, trek, Kona, etc are looking tasteful indeed.

I think you’ll find that custom respray companies like Fat Creations and Kustomflow have 12 month plus waiting lists because a hell of a lot of riders don’t want a bike that looks bland these days. Bright colours and logos are in high demand now. Bland and black is dead and manufacturers are starting to shift away at last. Looks like Scott are a wee bit behind the times now.