Illustrator Richard Mitchelson has teamed up with Milltag to create this loud collection, with jerseys, a cycling cap and a snood available to pre-order.
Featuring Mitchelson's illustrations of a whole host of legendary cyclists, the design will be printed on Milltag's Club jersey, which comes in a regular fit and is made with technical fabrics. "It's a bit of fun that'll hopefully put a smile on your face every time you put it on", say Rich Mitch on their website. The artist has created countless animations and illustrations for cycling brands and websites previously, including campaigns for Strava, Shimano, Team Sky and Eurosport.
Modesty definitely isn't the best policy here...
Pre-orders are been taken until the 30th July on the Richmitch online shop, with the kit taking up to 8 weeks to order after that date. The men's and women's jersey are both priced at £75, and the cap and snood are both at £15 each, all with the same print.
After cobbling together a few hundred quid during his student days off the back of a hard winter selling hats (long story), Jack bought his first road bike at the age of 20 and has been hooked ever since. He joined road.cc in 2017, having previously worked for 220 Triathlon magazine. Jack's preferred events are time trials, sportives, triathlons and pogo sticking (the latter being another long story), and on Sunday afternoons he can often be found on an M5 service station indulging in his favourite post-race meal of 20 chicken nuggets, a sausage roll, caramel shortbread and a large strawberry milkshake.