Drawing on Sir Paul Smith’s love of cycling, starts the press release, comes the launch of the £179 Track watch which is said to take inspiration from the design of stopwatches used to keep time in the velodrome.
New book will explore Sir Paul Smith’s cycling obsession
The International Olympic Committee has strict rules in place for any marketing related to the Rio Olympics and while the new watch collection carefully avoids making any association to the success of Team GB, Paul Smith has neatly timed the release of the Track watch on the same day that the British athletes landed another stunning medal haul. Coincidence?

The Track watch features a slim design with a 41mm case and three-hand movement, with styling that imitates a traditional stopwatch design.
“The design of the watch dial is simple and clean, while subtle dots of colour are introduced at every hour index. The addition of a dark red second-hand references the traditional stopwatch design,” says the company.
The Track collection features a choice of colours and black or brown leather strap models or steel and black PVD coated Milanese bracelets. Dials are coloured with a choice of blue, silver or black.
And how much is Paul Smith asking for the new Track watch? £179…
Paul Smith is no stranger to cycling, having worked with Rapha on a collection of cycle clothing a few years ago, and even designing the iconic maglia rosa pink jersey for the Giro d’Italia. The company also launched its own range of 531 cycle clothing a couple of years ago, with jackets, tops and shorts.
See the watch at www.paulsmith.co.uk






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10 thoughts on “Paul Smith launches £179 Track watch “inspired” by velodrome stopwatches”
Oh nice.
Oh nice.
My drawer needs more stuff.
Is this a wind up…?
Is this a wind up…?
Duncann wrote:
No, they’re battery powered.
DrJDog wrote:
I think the joke went flat…
Pretty sure they need to
Pretty sure they need to focus less on time and more on a camera that actually looks at the Kerin start line properly…
Black-faced silver watch £30
Black-faced silver watch £30
Black-faced silver watched with Paul Smith on £180
“The design of the watch dial is simple and clean, while subtle dots of colour are introduced at every hour index. The addition of a dark red second-hand references the traditional stopwatch design,” says the company.
Reads like something out of American Psycho!
Yorkshire wallet wrote:
Yep ! it sure does look like a thirty quid watch to me too ! Give me my Citizen Eco Drive any day rrp £50 ish. No wind up or battery required !
Am I missing something or do
Am I missing something or do none of the watches actually have red second hands at all?
Looks like a watch to me.
Looks like a watch to me.
Amazing that they still exist.
I think they look great.
I think they look great.