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Whaam! Check out Wiggo's new shoes

Giro design nods to Paul Weller and Roy Lichtenstein’s pop art

Sir Bradley Wiggins has been showing off a new pair of Giro shoes that owes a lot to a classic Paul Weller guitar emblazoned with a Lichtenstein pop art design.

The design on the Giro Empire shoes has been done by Jimbo Phillips, best known as a skateboard artist. 

Check out our review of the Giro Empire SLX shoes here. 

Back in his days with The Jam, Paul Weller famously played a Rickenbacker guitar decorated with the Whaam! design from American artist Roy Lichtenstein, itself an adaptation of a panel from a DC Comics publication.

As far as we know, these are a one-off rather than a design that's going into full production, but we'll check that with Giro.

The shoes have been made for Wiggo to wear during the Amgen Tour of California which starts on Sunday, 15 May. 


Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now pushing 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.

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