The Trump administration has blocked imports of Giant bikes from Taiwan after an investigation revealed alleged evidence of forced labour. 

The US Customs and Border Protection has issued a withhold release order against Giant Manufacturing Co. and will begin detaining bicycles, bicycle parts and accessories manufactured in Taiwan. 

2024 Giant TCR Advanced Pro 1 105 Di2 - downtube.jpg
2024 Giant TCR Advanced Pro 1 105 Di2 - downtube (Image Credit: Farrelly Atkinson)

The investigation by US Customs is alleged to have identified abuse of vulnerability, abusive working and living conditions, debt bondage, withholding of wages and excessive overtime. 

“CBP has a proven track record of cracking down on companies that use forced labour to the detriment of law-abiding U.S businesses,” said CBP Commissioner Rodney S. Scott in a national media release. 

“Giant profited by imposing such abuse, resulting in goods produced below market value and undercutting American businesses by millions of dollars in unjustly earned profits,” the statement continued. 

Effective immediately, this order only applies to the bicycles and parts made in Taiwan. The company also has five factories in China, and makes bikes in Europe and Vietnam. 

2025 Giant Defy Advanced SL 1 - down tube.jpg
2025 Giant Defy Advanced SL 1 - down tube (Image Credit: Farrelly Atkinson)

The company’s brands include Giant, Liv, Momentum, Cadex and Stages. They are also a major supplier to Trek and Scott. 

Giant said it made changes last year to respond to media reports of worker-rights violations, reports Bicycle Retailer and Industry News. 

“Giant Group remains dedicated to protecting labour rights through concrete actions and ensuring a transparent, fair, and sustainable development,” the company said.

According to Giant’s 2024 annual report, the company committed to covering the travel costs and arrangements of migrant workers, including agency fees, regulatory fees, medical examination fees, visa fees, and passport fees. 

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Once the workers are in Taiwan, Giant commits to paying costs including agency service fees, medical examination fees, residence permit fees, and passport fees.

However, the Business & Human Rights Resource Centre published a 2024 report that found allegations of worker fees paid by Giant factory workers. When contacted, Giant told the organisations, “It is understood that some migrant employees pay recruitment fees to home-country recruiters, but our company is not involved in the negotiation and collection of such fees.”

Giant said it will file a petition with CBP to revoke the withhold release order and “explain that we have already adopted appropriate measures.”

Once the shipments have been detained, Giant will have to prove that the merchandise is legal, or the goods will have to be sent back overseas or destroyed. 

Back in April, Giant was one of many bike brands to raise its US prices over Trump’s controversial tariffs on imported goods. Giant called the economic policy “absolutely not positive” for the cycling industry and said it was “inevitably forced to reflect cost”.