A cyclist who rode for an entire month with a giant poster attached to his bike – emblazoned with the slogan “Don’t drive so close to me” and reminding motorists to leave cyclists 1.5m of space while overtaking – says he was on the receiving end of only four close passes from drivers during that time period.

However, once the poster was removed, the cyclist says “everything went back to normal” and he received “lots of close passes” – which he describes as a “manifestation of driver entitlement” – once again.

Tim Devereux, a 75-year-old cyclist from Pudsey, West Yorkshire, fitted the poster to the back of his bike on 1 January after becoming fed up with the impatient and dangerous behaviour of some motorists on the road – and after one particularly hairy December day.

“In 2023 I rode over 1,800 km, mostly on Pudsey’s roads. All too often, I have been close passed by motorists, who may have been the recipient of my shout of ‘too close’! After three consecutive cars close passed me at the end of December I decided to act,” he tells road.cc.

Tim Devereux close pass poster campaign
Tim Devereux close pass poster campaign (Image Credit: Farrelly Atkinson)

Throughout January, Tim cycled around, on mostly local errands to the shops, with a sign reading: “Don’t drive so close to me! 5 feet please (Highway Code, rule 163)” – a reference to the Highway Code’s advice to motorists to only overtake cyclists “when it is safe and legal to do so” and by leaving “at least as much room as you would when overtaking a car”.

And, much to the cyclist’s surprise, his visual safe driving experiment appeared to work.

“It had an effect – I received only about four close passes in the entire month, throughout 120km of riding,” the retired maths teacher says.

“I noticed more courtesy from motorists too – buses waiting for me when I was turning right, lorries hanging back until it was really safe to overtake.

“Only one of the close passes merited a blast of my very loud horn. These have been far outnumbered by instances of driver courtesy.”

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However, once Tim removed the poster from his bike at the end of the month, the close passes and dangerous driving returned with a vengeance, he says.

“Unfortunately everything went back to normal when I took the posters off!” he tells road.cc. “I got lots of close passes again, so I ordered a hi-vis vest with the same message, which doesn’t seem to have as great an effect.

“Last week, while wearing the hi-vis, I had two close passes on the way home from Asda, a Jag and a BMW.

“It’s almost as if close passes are a manifestation of driver entitlement, because of course, most drivers don’t cut up riders. It’s a minority on the roads who are consciously or unconsciously vile to cyclists!”

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Tim’s month-long campaign – and the local press coverage it attracted at the start of the year – also, unfortunately, brought out another, more modern, aspect of motorists’ “consciously vile” attitudes towards cyclists.

“On social media the picture is much worse – Facebook comments under local news outlets posts about my campaign ran the whole gamut of anti-cycling bingo,” he says. “If I paid too much attention to them, I’d hang up my Lycra!”

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However, just as his eye-catching poster appeared to ward off impatient drivers from overtaking dangerously, Tim also notes – in a similar manner to academic studies examining the role of helmets, clothing, or gender when it comes to being on the receiving end of close passes – that a cyclist’s appearance, and the type of cycle they are riding, can have an impact on motorists’ attitudes.

“Not every ride is spoiled by close passes,” he says. “Last year I rode from Leeds to Glasgow over four days, and there were no close passes.

Tim Devereux close pass poster campaign
Tim Devereux close pass poster campaign (Image Credit: Farrelly Atkinson)

“I was riding a tricycle recumbent, and I suspect drivers assume either I am disabled or that the weird thing is unstable (it’s not) and either way, give a wide berth.”

The 75-year-old adds that he will be wearing his hi-vis close pass warning jacket – provided it’s not too warm – when he rides 300 miles from Leeds to Brighton in early June, an annual long-distance ride he completes for charities such as Parkinson’s UK, with funds this year going to Medical Aid for Palestinians.

He will take on this year’s ride on an “ancient” hand-built frame donated to him by a clubmate in 1963, but now fitted with modern Campagnolo wheels.

Fundraising bike, Leeds to Brighton
Fundraising bike, Leeds to Brighton (Image Credit: Tim Devereux)

Tim’s altogether colder poster-aided rides in January also came as part of the More Than a Cyclist campaign, launched by Birmingham-based Joanne Ness, following the death of a friend in a crash, to remind motorists that cyclists are also people and to show “the human face of the cyclist”.

In December, the campaign’s Rob Anderson spoke to the road.cc Podcast about the aims of his road safety organisation and their recent, quite visceral video.

Credit: More than a cyclist
Credit: More than a cyclist (Image Credit: Farrelly Atkinson)

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Rob said that, as part of the campaign, passionate activists are trying to get their message heard via hard-hitting social media posts and billboards, while speaking to politicians and other influential figures to reach those beyond the cycling community about the hazards of life on the road for people on bikes.

“In our busy, hurried lives, we need to make the effort to see other road users not as obstacles in our paths, but as human beings – mothers, fathers, daughters, sons,” Tim adds.

“How to change things? We need better infrastructure and more Highway Code knowledge. A Highway Code re-test every couple of years would weed out the ignorant and encourage everyone.

“In the meantime, I have fitted a very loud horn!”