It's probably not top of the list of things we didn't expect to read this morning, but it's up there. Yep, this is the 'news' that disgraced retired pro cyclist Lance Armstrong appears to have nibbled a little too hard at what we're assuming was a light-hearted social media post from controversial (and easily hateable) influencer-turned-boxer Jake Paul. Yes, you all have permission to skip straight to the next live blog item...
For those who can bear to read on, Jake Paul is... the former Disney Channel actor who now fights opponents of a questionable ability in the boxing ring, most recently beating 58-year-old Mike Tyson. Let's not spend too long here, but for further reading Paul has a quite lengthy 'Controversies and legal issues' section on Wikipedia.
Anyway, we've mentioned him before on road.cc because his girlfriend, Jutta Leerdam, has been part of Team Visma-Lease a Bike's speed skating set-up so, when she trains on the bike, she has occasionally taken Paul with her. Cue much-ridiculed photos emerging on Instagram...
"Can get in the ring with Tyson, but can't clip in?" the top comment on one Facebook re-sharing of that. To be perfectly honest, we're happy to see anyone cycling, especially a major celebrity with an enormous following.
Paul went a little further and shared a video of him pedalling away on Instagram, taking the opportunity to tag a certain Lance Armstrong... "Lance Armstrong, I am coming," he yelled. "@lancearmstrong 1 v1 me," he wrote on the post. Now, as attention-seeking a figure as Paul is, that reads more like a joke, does it not? Obviously Paul would lose to Armstrong in any cycling event (a boxing bout is up for debate...), but the retired cyclist couldn't help himself but aggressively snap back...
"Child, please. You've been looking for an a** whoopin'. You found your place."
To which Paul responded, "Somebody tell him how many old guys I beat". Looks like our fantasy hill climb is off the table and we're moving towards something more combative. As sad/depressing/grim/*insert other horrified adjectives here* as it is, an Armstrong vs Paul boxing match would probably be the most publicity cycling (or more accurately, a disgraced former cyclist) has ever had.
Right, on with the readable stuff...
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Surely Lincolnshire is a prime location for UK cycle infrastructure - after all, it's flat, so should assuage the most common excuse that people give when desperately trying to come up with reasons why we should follow the example set by the Netherlands...
Don't worry! They've got plenty of others they can use!
https://cyclingfallacies.com/en/
(I would guess most places in Lincolnshire will be the last to change because most people don't want to! "Countryside, we have to drive" and of course outside of urban areas population is sparse so there is a lot of infra to add!)
"For those who can bear to read on, Jake Paul is... ", in the age of social media viral reach, nothing less than a phenomenon and one of the canniest marketers out there - from not much to multi-millionaire at less than 30 years old?
An unpopular opinion - he's a genius in his area, it's not like there's low competition for viral growth via attention-seeking.
In a sprint, after some training (which he'd get media value from) I wouldn't be too sure Armstrong would win. He probably could but it's the uncertainty that creates the value and Jake Paul knows it.
*Tyson pulled his punches, that fight was a sham and only won on points
Jake Paul is exceptionally hateable but as the photo shows him using Campagnolo group and wheels, he can't be all bad. So there's that.
But it does grate a bit seeing trainers and flat pedals on a Colnago...
Is Jake Paul the one who launched a range of 'energy drinks' marketed at teenagers with dangerously high caffeine levels?
Aren't most of them at it? Perhaps though you are confusing Jake Paul with Logan Paul (easy done if not invested in the soshal meejas, I'm not 100% sure what each does and that they are indeed distinct). Or KSI?
Or if they're equally a-paul-ling?
Ah, OK: thanks.
That was his brother. It wasn't aimed at teens specifically but teens love a bit of youtube hype and brand rep. I don't think the caffiene levels were dangerous as such, heard it was higher than Red Bull by volume though.
"Prime Energy, which contains elevated levels of caffeine, has been banned or restricted from minors in multiple countries due to regulations limiting caffeine content.[29] The drink has also been banned in schools in several countries.[30][31]"
Here we go, wikipedia. High caffeine levels = banned. I'm sure that did nothing but add to the appeal in the main market .. might even wonder if it was intentional (don't get me wrong, I don't like any of this stuff)
'Concerns have been raised that Prime Energy drinks don't display caffeine warnings clearly enough to show they are unsuitable for children. It has been claimed the packaging on caffeinated and non-caffeinated versions of Prime is too similar. Prime Energy contains 140mg of caffeine per can, which is the equivalent of two cups of coffee or a double espresso.'
https://www.bbc.co.uk/news/uk-wales-65601824
More interesting than Armstrong in general anyway ..
I must admit I couldn't bare to read on. Is he wanting to have a race or a fight with Lance for clicks?
Maybe both - like chess boxing - 3 minute boxing rounds each separated by a crit lap.
Jake Pauls an utter cock womble but even I'd be briefly tempted to pay to see him give Lance a well deserved pummelling.
.. and there's where his value comes from, in one.
Same idea as Gorgeous George (and no doubt many before)? "A lot of people will pay to see someone shut your mouth."
Ignore them, they are both just desperate for any attention.
"Yee-haw!"
(Sorry - I read this article and this was the first thing that came to mind…).
I went to see Stewart Lee's new show the other night. All I can hear in my head when I see that photo of the influencer is - "I know what you're thinking. Bradley Wiggins has let himself go"
Excellent Stu Lee in the know ref.
Wouldnt it be great if the JP v LA match could be on Zwift so all us cycling "old people" could join in with the intimidation?
NO SPOILERS PLEEAASSSE!!!
SL doesn't get to our neck of the woods until April, I have our tickets and I am looking forward to it!
It's a great show - I'll leave it at that.
Obviously though, don't go & see him if you don't know things
I was in awe of his comedy craft when I saw him at Reading's Hexagon back in February, the first half was incredible, the second wasn't quite up to the impressiveness of the first, but you could still hear the effort he puts into every line.
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