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Cycle Show preview: Cooper extends brand from four wheels to two

Historic motor racing marque launches four-strong bike range

The Cycle Show may not be the first place you’d expect one of Britain’s most historic names in Grand Prix motor racing to be celebrating the 50th anniversary of winning the Formula 1 World Championship, but that’s exactly what Cooper Cars, famously driven to victory by drivers including Sir Stirling Moss, will be doing with the launch of its Cooper Bikes range.

Hitting the shops in early 2010, the range comprises four models. The first two, available from January and with prices starting from £595, are the T100 Monza – pictured here – a flat-bar flip-flop fixed gear/single-speed bike, available in dark blue and the T100 Sebring, finished in silver and with bullhorn bars. Each takes their name from a circuit where the team won races, and will be on sale from January.

According to Cooper Bikes, both models, which are based around a Reynolds 520 Cro-Moly track frame and utilise a Sturmey Archer crankset, Tektro brakes and Brooks saddles, “exhibit the modern aggressive styling of a track bike, and combine confident, sharp handling with comfort and smoothness”.

Mike Cooper, whose father and grandfather founded Cooper Cars, whose name lives on through the BMW Mini Cooper, said: "The Cooper Car Company has always had a passion for bicycles and we have been thinking about diversifying the business for a while. We wanted to turn our engineering know how to making bicycles that offer the best possible components for the best possible price”

As well as the two T100 model, the company will also be showing two T200 bikes, due to hit the shops next March. The T200 Championship 50, also single-speed, commemorates the golden anniversary of the Cooper’s 1959 success and comes in the marque’s racing green. Meanwhile the T200 Reims 5 Speed, which the company says is inspired by 1960s racing bikes, sports five gears and is finished in cream.

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Simon has been news editor at since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.

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