Places are still available in this Sunday’s second annual Ride with Brad sportive in Lancashire, according to the organisers. Entries will remain open for anyone wanting to join in right up until the day itself.
As well as Sir Bradley himself, four top riders from the Wiggle-Honda team will take part in this year’s ride: Sir Bradley’s fellow Olympic champions Laura Trott and Dani King will be joined by their teammate Junior World Champion Elinor Barker and teammate and manager, Rochelle Gilmore.
Sir Bradley Wiggins said: “With the World Championships coming up next month I’ve got a busy few weeks ahead of me, so I’m really looking forward to riding this sportive and enjoying the relaxed atmosphere.
“It’s been fantastic to see that so many people have signed up to come and ride with me and the Wiggle-Honda team at the weekend, and we’re hoping to get even more signing up in these last few days.
“To anyone that’s thinking of giving it a go but isn’t quite sure, my advice would be for them to come along and get stuck in, maybe starting with the 50km route. We’ve designed the routes to be challenging but fun – the most important thing is that everyone who comes to ride with us on Sunday enjoys themselves and has a great day out for a great cause.”
Last-minute entrants will be able to sign up on Sunday morning at the event site in Barnoldswick, though online entry will close at midnight tonight. There are three choices of distances available – 160km, 100km and a 50km route, which has been added this year for less experienced riders. All three routes start and finish in the Lancashire town of Barnoldswick, taking in beautiful views of the Ribble valley and covering roads Sir Bradley regularly trains on.
To keep fans and the family and friends of participants entertained throughout the day there will be a cycle show and festival of sport taking place at the event village, with cycling as well as many other sport activities for the public to try out.
Entry for the 160km and 100km routes will cost £40 and the 50km route will cost £35. There is a £5 surcharge for entries taken on the day.
For further information on the route, event details and how to enter please visit www.ridewithbrad.co.uk
Acknowledged by the Telegraph as a leading cycling journalist, John Stevenson has been writing about bikes and cycling for over 30 years since discovering that people were mug enough to pay him for it rather than expecting him to do an honest day's work.
He was heavily involved in the mountain bike boom of the late 1980s as a racer, team manager and race promoter, and that led to writing for Mountain Biking UK magazine shortly after its inception. He got the gig by phoning up the editor and telling him the magazine was rubbish and he could do better. Rather than telling him to get lost, MBUK editor Tym Manley called John’s bluff and the rest is history.
Since then he has worked on MTB Pro magazine and was editor of Maximum Mountain Bike and Australian Mountain Bike magazines, before switching to the web in 2000 to work for CyclingNews.com. Along with road.cc editor Tony Farelly, John was on the launch team for BikeRadar.com and subsequently became editor in chief of Future Publishing’s group of cycling magazines and websites, including Cycling Plus, MBUK, What Mountain Bike and Procycling.
John has also written for Cyclist magazine, edited the BikeMagic website and was founding editor of TotalWomensCycling.com before handing over to someone far more representative of the site's main audience.
He joined road.cc in 2013 and these days he lives in Cambridge where the lack of hills is more than made up for by the headwinds.