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Velobici open Richmond High Street pop-up shop

Made in England firm brings some good news for cyclists in the area

It's not been a great week for being a cyclist in Richmond, what with the editor of the local mag declaring that 'the only good cyclist is a dead one,' with predictable ensuing fury. But here's some cheerier news: the clothing company Velobici is opening up a pop-up store in the high street.

In a recent Tech Roundup we introduced you to the Leicestershire duo Chris Puttnam and Tara Love's made-in-Leicestershire performance road clothing, with the emphasis on quality and materials.

Now there's a chance to touch and ogle the goods, along with a nice selection of classic Colnago bikes, from now to the 16th September at Number 2 Kew Road, Richmond, London TW9 2NQ.

All the stock will be available to see and buy, including a sneak preview of including the yet to be launched Ladies vb Ella Vest, Pants and Arm Warmers, made from the company's new VB-PRO/VR1 Performance fabric.

Velobici tell us there'll be some with some very special in-store offers, so if you're after some new kit it'll be well worth a look.

Shop opening hours 10am-8pm daily, more details at Velobici.

After an unpromising start, having to be bribed by her parents to learn to ride without stabilisers, Sarah became rather keener on cycling in her university years, and was eventually persuaded to upgrade to proper road cycling by the prospect of a shiny red Italian bike, which she promptly destroyed by trapping a pair of knickers in the rear derailleur. Sarah writes about about cycling every weekend on

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