Rather than using the Tour de France to launch their latest product to the world, BBB are using their sponsored teams Vacansoleil-DCM and Cofidis to conduct final testing of their brand new Icarus helmet.
An evolution of their current top-end helmet the Falcon, the new Icarus is said to be more compact, lighter and more comfortable along with offering improved ventilation.

Bold claims indeed. To achieve these improvements BBB use a double in-mould construction technique, internally bonding an extra polycarbonate reinforcement web alongside the regular bonding of the outer polycarbonate shell to the high density EPS foam core. Another key feature is the SpiderWeb reinforcement at the back of the helmet.

Keeping riders cool during the high temperatures they can expect to race through in the three week race, the Icarus boasts 29 vents. Their shape and orientation has been optimised for better ventilation.
The FlexClose system should ensure the helmet can fit a range of head sizes and shapes with height and length adjustment, and the new strap dividers are more comfortable than those used previously.

BBB expect the Icarus to hit shops at the end of the year, when it will cost approximately € 169,95. Two sizes will be available, M (55-58 cm) and L (58-62 cm) and five colour combinations; black/white, metallic black/neon yellow, white/blue, white/red and matt white/silver.
Keep an eye on Wout Poels, Johnny Hoogerland, David Moncoutié and Rein Taaramae, who are currently wearing the new helmet during the Tour de France.
bbbcycling.com
Presumably this will apply to my three year old daughter riding in our cup de sac?
If you think a comment is a wind up ignore it. If you think that a subject needs debating then engage without being rude. I thought this case...
I mean a rear mech, from any manufacturer, that doesn't need to be set up with regard to how it centres itself under the sprockets on the cassette....
I'm amazed to learn that now those ex-military members in the UK can ignore the laws of their own country. I thought that was limited to Boris and...
In Liverpool were you?
I miss my 8Freight cargobike....
I still have a tiny 8 and 10mm Wrench Force spanner with bottle opener on the 8 that was meant to be worn as a pendant.
SRAM AXS is not Wi-Fi, it's AIREA, their own 2.4GHz protocol. Probably very similar to zigbee I think but with some added encryption.
"We'll give you more info on road.cc when we get it." You mean..."we'll give you more info on Friday once the NDA has cleared."
Please don't mock those of us who enjoy 'weird YouTube channels'....