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Wot no hi-viz? Duffy ad cleared of safety breach

ASA says singer's cycling scenario was 'fantasy'...

A TV commercial featuring the singer Duffy on a bike is not guilty of breaking health and safety regulations, the Advertising Standards Authority (ASA) has ruled.

The Welsh singer was seen riding around a supermarket and through darkened streets in the advert for Diet Coke. After it was aired, there were 22 complaints that Duffy wasn’t wearing reflective clothing or using lights on her bike, and that children might copy her behaviour.

Coca-Cola said it carried out a "vigorous" assessment of highway code regulations. Duffy had been wearing a black and white sequined top that reflected light and gave her a "luminous glow" so that she stood out in the dark. The soft drinks company added that the bike had lights.

The authority said the cycling sequence was clearly "unreal and fantastical" and the ad was not shown around programmes children were likely to be watching.

It also decided that older children would understand cycling round a supermarket was not a realistic situation.

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