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Shutt Velo Rapide expands into luxury retail outlets

Yorkshire clothing brand improves distribution

 Shutt Velo Rapide, UK manufacturer of handmade Merino Perform cycling clothing, has announced that it has moved into the luxury retail market with partnerships signed with both Cycles UK and Vita Cycles.

Cycles UK hold the exclusive rights to sell cycling goods in Harrods, and in addition to carrying the Shutt range will stock a bespoke-made Shutt Velo Rapide jersey for the store. Cycles UK will also carry the entire range of Shutt Velo Rapide tops for both men and women in all its outlets.

Vita Cycles has partnered Shutt Velo Rapide as their exclusive reseller in the northwest of England. The store will carry the entire Shutt Velo Rapide range.

“These partnerships with Cycles UK and Vita Cycles allow us to extend our reach to a much wider audience than previously. These customers value high quality goods which is perfect for our products,” said Peter Bragg, Marketing Director for Shutt Velo Rapide. “This is also an exciting time for Shutt as we moving away from an online only company to one where our customers can go into store to try and buy our goods.”

For more info on the Shutt Velo Rapide range go to


Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.

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