Organisers of RideLondon have come under criticism after it emerged that a photograph on their website had been photoshopped to include a black woman participating in the event, with a leading blogger and cycling author saying "they should be embarrassed” about it.
The image, which had apparently been manipulated to try and make the event appear more diverse, has since been deleted from the RideLondon website, reports The Sunday Times.
The photograph above, published by the newspaper shows part of the image. The full picture showed a group of male riders, with female riders from ethnic minorities on either side.
But while two men shown in the image took part in the event in 2018, one of the women only did so the previous year.
Event director Hugh Brasher confirmed that the image had been created from three separate photographs and was aimed at highlighting the diversity of people who take part in events including the Prudential RideLondon-Surrey 100 sportive.
He said: “Three images have been combined to create this composite image: the female cyclists on the bottom left and bottom right were added to the central image of the two male riders bumping fists as they come down The Mall.
“All images are from riders who have participated in sportives at Prudential RideLondon and there was absolutely no intention to mislead.'
“It is not our usual practice to use composite images and this image has been removed from our website.”
He continued: “We know that cycling needs to do more to encourage people from all backgrounds to get involved and that is one of the key aims of Prudential RideLondon.
“We believe that we have led the way for mass participation cycling events.
“More than 100,000 cyclists take part over the weekend in a range of different events that cater for everyone.”
He added: “Prudential RideLondon FreeCycle had 43 per cent women participants in 2018, the 46-mile sportive had 38 per cent women, the 19-mile sportive had 39 per cent women and the 100 mile sportive had 22 per cent women.
“We believe the average percentage of women in mass participation sportives in the UK is approximately 15 per cent.
“We continue to work to inspire people from all backgrounds to get on two wheels.”
Cycling writer Jools Walker, who blogs under the name Lady Velo and is black, said that organisers “should be embarrassed” of the picture:
“All I can imagine is a group of white marketing executives looking at this image and thinking: there’s a problem,” she said.
“But instead of trying to address why people from these groups don’t see cycling as inclusive, they decide to photoshop in ethnic minority women — badly. They should be embarrassed.”
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92 comments
"there was absolutely no intention to mislead." - cos obvs photoshop = truuth
wombles!
there's no intrinsic falsehood in publishing composites. What was misleading in this case was not telling people, or making it absolutley obvious, that the picture was a composite.
I tend to believe them when they say they had no intention to mislead - I suspect that they were just a bit incompetent, naive and insensitive about it.
"This is country is imploding because of reactionary wingnuts who are freaking out that it’s not the1950s any more
Go back to golf "
That made me larf, but I don't know why. I need someone to explain. Anyone...
Every lie we tell incurs a debt to the truth
Could they have not shopped her helmet to be less wonky at the same time?
How long does it take for these groups to realise that its better to provide a genuine image and put their hand up to admit "could try better" on the whole diversity thing, rather than photo shopping an image to pretend there's no problem. Especially given how frequently and how quickly these things get caught out...?
I don't know their motivations, but maybe they do realise there is a problem with diversity, they want to do better, and one of the ways they hope to do that is by making the event look welcoming to people of various backgrounds who may browse their website wondering if it was an event for them?
We know from here un-referenced studies that presenting photos of only one demographic doing activities tends to cause other groups to self select out of activities to some extent. Maybe they were trying to counteract this?
I can make no comment on if it was the right approach, or if it worked and all of this post is pure speculation, but perhaps they were motivated by good intentions.
Fair enough: I hadn't considered that.
Yes, perhaps we might conclude that they did the wrong thing for the right reasons. Or something like that.
I agree. But there's the problem. Which then is the 'correct' approach:
1) a photo which fairly reflects the current situation
2) a photo staged or selected or commissioned to reflect the desired situation
3) a photoshop to simulate the desired situation
I think those who seek offence could find it in any of the above. I'm not sure that adding any 'disclaimer' to the photo would change that either.
Surely the correct approach is to have a diverse and inclusive management structure that is visible and interacts with various groups to encourage participation. Backed up with regular minuted meetings that show positive actions being taken to encourage inclusivity. A sceptic could see this as recognition that insufficient progress has been made and that this is an attempt to gloss over matters without taking any actual positive action.
But they ought to have realised from past examples that doing it this way rarely works out well. Besides, I suspect any demographic skewing is a concequence of more practical considerations than just pictures on adverts. Just distorting the pictures might be seen as a way of covering up the real problems.
Is a weird thing though - if this had been an artist's constructed image rather than a photo, the same thing could have been done without any such fuss. And these days the difference between a photo and an entirely constructed image is slowly disappearing.
Bit disappointed, expected some comedy 'blacked-up' photoshop.
Why do organisations bother to do this ? Who cares that it’s not ‘inclusive’ ?
Why does it have to be ?
Who cares what ‘colour’ the participants are or what weird bedroom preferences they have ? It’s a sportive, ridden by choice and often for charity.
This country will soon implode with politically correct nonsense.
"weird bedroom preferences"? Where did that come from? Your odd personal obsessions are showing.
Personal irritations more like......BAME, LGBTQI+ blah blah blah.
It’s a ruddy bike ride !!!!!
I'm not sure that "BAME" is usually considered to be a "bedroom preference"... Or certainly not in the same way as " LGBTQ &c"
who cares that it’s not inclusive? How about the people being excluded.
Cycling is great, it’s a shame it’s populated by so many white male bores.
you obviously care deeply enough to be offended by this.
This is country is imploding because of reactionary wingnuts who are freaking out that it’s not the1950s any more
Go back to golf
Always odd that some think that the answer to racial discrimination is racial discrimination.
where is the racial discrimination?
No its a country imploding because of Lefty Liberals hell bent on forcing people into one view whilst hiding behind words such as diversity and pretending they are nice people.
The irony is, if the Russians invaded tomorrow, thise same lefty liberals would hide behind their Ikea sofas and hope the 'good British working class' would fight for them.
Liberals are scum and worse than right wingers.
No its a country imploding because of Lefty Liberals hell bent on forcing people into one view whilst hiding behind words such as diversity and pretending they are nice people.
The irony is, if the Russians invaded tomorrow, thise same lefty liberals would hide behind their Ikea sofas and hope the 'good British working class' would fight for them.
Liberals are scum and worse than right wingers.
No its a country imploding because of Lefty Liberals hell bent on forcing people into one view whilst hiding behind words such as diversity and pretending they are nice people.
The irony is, if the Russians invaded tomorrow, thise same lefty liberals would hide behind their Ikea sofas and hope the 'good British working class' would fight for them.
Liberals are scum and worse than right wingers.
No its a country imploding because of Lefty Liberals hell bent on forcing people into one view whilst hiding behind words such as diversity and pretending they are nice people.
The irony is, if the Russians invaded tomorrow, thise same lefty liberals would hide behind their Ikea sofas and hope the 'good British working class' would fight for them.
Liberals are scum and worse than right wingers.
Woah.
Triggered by the g-word?
This is the sort of thing said by someone who would nail a man to a tree for saying how great it would be to be nice to people for a change.
Not at all. I hate golf.
But I hate liberals more. I cant be doing with them as they create more division.
Let people be and stop forcing agendas, most people get along anyway and dont need forced photoshop images promoting something that doesnt need promoting in the first place.
If black people want to ride bikes they will. They arent idiots. They dont need false images put in front of them to persuade them.
Its the liberal agenda BEHIND that image that I cant stand, not the actual message.
I prefer my bedrooms to be perfectly normal, not weird in any way, but then, I haven't ridden a sportive.
They do it because of seven decades of feminism. This 'movement' is based on the quite hilarious notion that there is, at a national and international level, a concerted effort on the part of men, to exclude women and to keep women 'oppressed'. This is despite the demonstrable leniency shown to women by the criminal justice systems of most first world countries, as well as the preference shown to women in higher education. And then there are the quotas. My wife (who works in the public sector) was required to sit in on a panel interviewing candidates for a new position. She has little to no knowledge of the subject matter on which the candidate was being questioned, but that was of little consequence, because it is now a requirement that there be at least one women on the interview panel. Said panel can be all-female. But it cannot be all-male.
In time, 'feminism' will come to be recognised as the quite batty conspiracy theory that it is, and those who believe its ludicrous tenets, recognised as suffering from a bona fide mental illness.
Well, that's me told, then…
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