It's Christmas Eve, which for around 70,000 cyclists worldwide means just one thing - the start of the Rapha Festive 500.
But, given that it's currently early afternoon in the UK and the middle of the night on the West Coast of the United States, if you're in Europe or the Americas, you may wish top look away now.
Because, while you were sleeping, the 500 kilometres that participants are tasked with racking up from 24-31 December had already been completed by several cyclists in the Far East and Australia.
Currently top of the leaderboard on Strava is Patrick Ng from Malaysia, with an impressive 584 kilometres. He's followed by Tokyo-based Philippe Masawa.
Meanwhile, Ian Parnell and his friend Cameron Hinde from Brisbane, Australia, rode laps of a circuit at a local park to polish off the 500 kilometres, with Parnell edging over the 10,000-kilometre mark for the year in the process.
He wrote on Strava: "Let's do Rapha 500 in a day Cam said..it will be fun he said! #aerofordays Thanks for all the tows friends and Nundah crit regulars."
It won't be lost on cyclists in the Northern Hemisphere wrapping themselves up warmly to start the challenge today that the Australian pair will be enjoying rather different conditions - more hours of daylight, and an average high of 30 degrees Celsius during December, although rain and thunderstorms are forecast for Queensland in the days ahead.
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.