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See.Sense raises more than twice its latest £30,000 Kickstarter goal - in three days (+ video)

Award-winning Northern Irish brand says new ACE lights will be "more intelligent" but at cheaper price point...

Northern Ireland-based intelligent bike light brand See.Sense has taken just three days to more than double the £30,000 it had set on Kickstarter for its forthcoming Ace rear light.

By Sunday evening, three days after the crowdfunding drive went live, the brand had received pledges totalling around £66,000 from nearly 1,600 backers.

According to BikeBiz, the original target was reached within just four hours of it going live on Thursday.

The latest light is said to be “more intelligent” than the company’s existing lights – but will come to market at a lower price point.

As with its predecessors, the lights adjust their intensity to the conditions, aimed at improving visibility at key points in a cyclist’s journey such as at junctions.

The lights will also be accompanied by a new smartphone app as well as having ANT+ technology, meaning they are compatible with certain Garmin devices.

See..Sense ACE.jpg

Full information about the ACE lights can be found on the Kickstarter page.

When the business, founded by Philip and Irene McAleese, launched its original crowdfunding drive in 2013, it raised £33,826 against a target of £12,000.

Last year, the award-winning company sought to raise £500,000 in investment through Crowdcube, closing its campaign after £711,000 had been raised.

In August we reported how See.Sense was collaborating with Belfast City Council to collect data through sensors deployed on public hire bikes to track trips and improve the safety of riders.

> Sensors deployed on Belfast public hire bikes to track journeys and improve safety of riders

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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10 comments

Avatar
Accessibility f... | 7 years ago
1 like

Yet another bike light that throws light out in every direction, rather than where you need it.  Dazzles everyone else, but doesn't provide enough illumination to see in the dark.

No thanks.  We need proper bicycle lights with beam cutoffs, not disco lights.

Avatar
ashliejay | 7 years ago
5 likes

why does a bike light require an application, all it needs to do is flash so others can see you or you can see where you're going that's it, nothing more.

Avatar
Yorkshire wallet replied to ashliejay | 7 years ago
1 like

ashliejay wrote:

why does a bike light require an application, all it needs to do is flash so others can see you or you can see where you're going that's it, nothing more.

Everything needs an app! Everything! Soon even going the toilet and eating will require you to sync to your phone for 'smart' defication.

Avatar
NoMapNoCompass replied to ashliejay | 7 years ago
2 likes

ashliejay wrote:

why does a bike light require an application, all it needs to do is flash so others can see you or you can see where you're going that's it, nothing more.

I have an Icon and to be honest only connect it to the app occasionally when I need it. You could buy the See.Sense light and never connect it to the app and it'd still be a great light. App is there if you want some of the other features like the crash and theft stuff. Being able to update firmware is handy as well.

Killer feature of this new one I think is the ANT+ stuff, it turns the lights on when you turn your Garmin on.

Avatar
BarryBianchi replied to NoMapNoCompass | 7 years ago
0 likes

NoMapNoCompass wrote:

Killer feature....turns the lights on when you turn your Garmin on.

Wow.  A problem I didn't even have solved at a stroke.  Saves walking all the way to the back/front of the bike....

Avatar
Gourmet Shot | 7 years ago
0 likes

i got the original See.Sense via kick starter as I liked the idea but it went back to the factory twice and I found it was intermittent at best.  I spent most of my time looking between my legs to make sure it was actually on.  

Customer service was good but I just gave up on it as it was too unreliable....don't think i'll be buying into the system again

Avatar
Trickytree1984 | 7 years ago
1 like

I had the current set and returned them. No way to change lighting modes without getting your phone out is a total pain in the but

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Yorkshire wallet | 7 years ago
1 like

I'll wait until Aldi copy it. 

Avatar
BarryBianchi replied to Yorkshire wallet | 7 years ago
1 like

Yorkshire wallet wrote:

I'll wait until Aldi copy it. 

It won't be a copy.  It will be better made and 1/4 of the price.

Avatar
Trickytree1984 replied to Yorkshire wallet | 7 years ago
1 like
Yorkshire wallet wrote:

I'll wait until Aldi copy it. 

I tried the fly6 copy and sent it back. Way worse than the real thing in every possible way.

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