Evans Cycles has confirmed that it has ceased advertising with the Daily Mail, Daily Exprees and The Sun in a move that has seen it attract praise on social media from past and present customers.
The business announced its decision on Twitter in response to a request last week from the campaign group Stop Funding Hate, which lobbies businesses to stop advertising with the media outlets due to their often vitriolic anti-immigrant articles.
— Stop Funding Hate (@StopFundingHate) September 15, 2017
— Stop Funding Hate (@StopFundingHate) September 18, 2017
Evans subsequently said that the editorial content of the three newspapers was contrary to its "core values."
Needless to say, the content highlighted on these outlets go against our core values as a business. We're all for #StartSpreadingLove.
— Evans Cycles (@EvansCycles) September 18, 2017
A number of people took to Twitter to commend the company on its decision.
Well done @EvansCycles ! You just got a customer back (fwiw: former triathlete, multi-modal commuter, 8-12 bikes depending how you count!)
— oscarfranklin- 48% (@OscarNMFranklin) September 18, 2017
— MintyMat(@MintyMat) September 18, 2017
Founded in south London in 1921, Evans Cycles is now majority owned by ECI Capital Partners.
It joins businesses including broadband and mobile provider The Phone Co-op, health and beauty retailer The Body Shop and lifestyle retail brand Joy in supporting the Stop Funding Hate campaign.
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.