Organisers of yesterday's Prudential RideLondon-Surrey 46 sportive have revealed that a man taking part in the event died after sustaining a cardiac arrest on Cromwell Road, around 13 miles into the event.
Maris Ozols, aged 67, lived in West London and leaves behind a wife and four children.
He was treated at the scene by medical personnel and fellow riders but sadly did not survive.
His son, Martin, said: “Maris lived life to the full. He was a much loved husband, father and grandfather who refused to get old. He died doing what he loved.”
The shorter, 46-mile sportive which misses out the Surrey Hills that are included in the 100-mile version was added last year, with the two events together attracting more than 28,000 riders.
Organisers said: "Everyone involved in Prudential RideLondon would like to express our sincere condolences to Maris’s family and friends."
They added: "No further details will be released and the family has asked for privacy.
"The exact cause of death will be established by later medical examination."
A MyDonate fundraising page has been set up in his memory, and at the time of writing is around halfway to achieving its £500 target.
The page's description says that Mr Ozols "was a fit and active man, who partook in yoga and swimming several times a week. We never saw it coming. He didn't have a history of heart problems as far as we knew.
"As is commonly said for the recently passed, he had a zest for life. Maris really did. He was very active, with a large social circle and made the most of every day whether it was visiting museums, exercising, participating in community events, spending time with the family or going to watch live music."
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.