World champion Peter Sagan has signed up to Eurosport for the Tour de France, which starts in Düsseldorf on Saturday and will be answering fans’ questions throughout the race during the TV channel’s coverage.
The 27-year-old Bora-Hansgrohe rider, who is seeking a record-equalling sixth green jersey, will respond on air to questions chosen from social media posts that carry the #AskSagan hashtag.
Questions can be put to the Slovak through the Eurosport Twitter, Facebook or Instagram accounts, as well as through Sagan’s own Facebook and Twitter feeds.
Sagan said: "I'm delighted to partner with Eurosport for this project that will further connect fans and spectators with the great sport of cycling.
“Be creative, ask me your questions using the #AskSagan hashtag and I will reply to the best ones every day during the Tour de France."
Laurence Schirrecker-Mothes, Eurosport’s Global Head of Cycling Production, commented: “Peter is the most recognisable and charismatic rider in the peloton – he truly transcends the sport – so we are delighted to be partnering with him.
“His success, style and fun-loving attitude has earned him a global fan base and we are thrilled that our viewers across Europe, and around the world via our digital platforms, will get the chance to put their questions to him during the Tour.”
The initiative will kick off with a Facebook Live event in Düsseldorf this Thursday.
— Eurosport (@Eurosport) June 27, 2017
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.