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Red Bull Million Mile Commute launched on StravaRed Bull Million Mile Commute.png

Red Bull Million Mile Commute launched on Strava

Energy drinks brand wants people who ride or run to work in Great Britain to help it rack up seven-figure mileage
by Simon_MacMichael
Fri, Jun 16, 2017 11:40
4

Red Bull is known for its backing of extreme sports – trials legend Danny MacAskill is among its sponsored athletes – but if you run to work or commute by bike in Great Britain, you can be part of its latest initiative too.

The energy drinks brand has launched Red Bull’s Million Mile Commute initiative, and it does what it says on the tin.

It wants cyclists and runners throughout England, Scotland and Wales to join the Red Bull Million Mile Commute UK club on Strava, and collectively rack up a million miles this summer.

And once you’ve logged your first mile there, Red Bull will send you a sample pack to help you keep going.

Simply join the Red Bull Million Mile Commute UK club on Strava (road.cc is on there, too, if you haven’t already joined our club), and make sure you tag your rides ‘commute’ when you upload them.

There are currently 3,400 members of the club and so far, just over 20,000 miles have been logged – 2 per cent of the target.

But now we’re coming into some decent weather and the busiest time of the year for cycling and running, there’s no excuse not to get those commuting miles in.

And by doing so, you could also be helping improve your route in the future, with data from Strava Metro used by urban planners in cities including London and Glasgow to see where and when people ride or run.

> Londoners log most commutes on Strava’s second annual Global Bike to Work Day

Strava
Red Bull
Red Bull Million Mile Commute
Simon MacMichael

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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4 comments

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captain_slog | 6 years ago
0 likes

Quote:

The energy drinks brand has launched Red Bull’s Million Mile Commute initiative, and it does what it says on the tin.

What, gives you wings?

Avatar
Leviathan | 6 years ago
0 likes

It doesn't say what this 'sample kit' is. I have Vodka if you want to send me mixers, but otherwise I am not going out of my way for mystery goodies.

Avatar
NPlus1Bikelights | 6 years ago
2 likes

I initially thought this was a challenge but it's a club, joining which gives them access to you by email & your geodata. I'll skip the gutrot samples and stick to OTE thanks. They are already overwhelmed so good on them for the marketing success. 

Avatar
whars1 replied to NPlus1Bikelights | 6 years ago
1 like

NPlus1BikelightsNJerseys wrote:

I initially thought this was a challenge but it's a club, joining which gives them access to you by email & your geodata. I'll skip the gutrot samples and stick to OTE thanks. They are already overwhelmed so good on them for the marketing success. 

 

Completely agree.  As a non-premium strava user I already tag my run and ride commutes as a personal 'payment' to them.  This seems like an incentive to do that with the added 'bonus' that RB give you a free gift and get to market to you.  

I'm also very wary of large strava clubs as it provides visibility of my travels to too large a group - I did join the road.cc club a few years ago but left after being bombarded by follow requests

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