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Cycle clothing brand Vulpine is "insolvent" and enters administration

Founder Nick Hussey breaks the news "with intense sadness" in email to investors...

London-based cycle clothing brand Vulpine has entered administration. The news was confirmed in an email send this afternoon by its founder, Nick Hussey, to investors in the business.

He wrote:

It is with intense sadness that I have to inform you that Vulpine is insolvent, and I have had to take the extremely difficult but essential decision to place the company I founded into administration, under UK law, hence my unusual formality.

Two Partners from RSM Restructuring Advisory LLP will be appointed administrators next week, after a special resolution was passed yesterday by ‘A Shareholders’, who are able to vote. Once appointed the Administrators will have full control of the company and I will no longer be able to make any decisions.

We have done all we can to finance the company. The late arrival of the majority of our Spring Summer 2017 stock put us in a more difficult cash position. Thus we sought to raise investment again through crowdfunding. But this did not gain the necessary momentum to complete, likely due to the very poor trading figures of the last financial year.

Thus we pulled out of the Crowdcube attempted raise and began contacting previously interested investors and potential buyers of Vulpine, plus a raft of new contacts.

Whilst there was strong recognition of the brand, and initial verbal interest, none have produced offers or ongoing due diligence, and communication has stopped. It is highly possible that, having seen our precarious financial position and the complications of doing a fast enough deal, they are waiting to pick the business up in administration instead, if any deal is to be done.

Vulpine’s brand and business structure remains relatively undamaged at this point, and any acquisition via administration would see the highest potential value to all stakeholders if conducted as quickly as possible.

The proposed Administrators plan is to try to sell the company’s assets, such as brand, goodwill, database & website to maximize realisations for the benefit of creditors and potentially shareholders.

You can contact Robert Young at RSM for advice on this process, or if you believe there may be an interested buyer: robert.young [at] rsmuk.comI cannot offer financial advice, and I encourage you to seek your own, but if you qualify for EIS status, you should be able to claim significant Loss Relief on top of your Tax Relief.I wish you all the very best.

Ride well.

More to follow.

 

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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253 comments

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Fixie Girl | 6 years ago
4 likes

Not the Sunday Times Front Page Nick would have hoped for...

https://www.thetimes.co.uk/article/crowd-investors-hurt-as-cycling-firm-...

Shame he was not able to comment ...

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Paul J | 6 years ago
9 likes

Anyone else hitting refresh every other hour or so, waiting for Monday in the USA and for Fixie Girl to get online?

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muhasib | 6 years ago
0 likes

I notice that the pop up adverts on this page are now for insolvency practitioners - not your usual cycling bling!

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peted76 | 6 years ago
0 likes

muhasib wrote:

I notice that the pop up adverts on this page are now for insolvency practitioners - not your usual cycling bling!

I don't think that's quite how it works, the adverts you see are based on your contextual searches. FYI I'm seeing datacentre cooling ads and online comic books shops (which sort of sums it up!).. you can install or turn on an ad blocker if you wished to.

Clickbait is defined as: content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page. I see no clickbait in this post, none that constitutes any direct commercial gain for the site anyway.

 

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themartincox | 6 years ago
2 likes

road.cc walk a tightrope for content.

yes, they have published a bunch of info about Vulpine over the last few years, because vulpine are/were good at PR and sending out press-releases.

If other firms did the same then road.cc would publish. as a news site they are always going to be looking out for content, if manufacturers oblige then it works nicely.

it also helped that vulpine kit was generally pretty decent, so the interest from the public was there (it's evident that you can see a shift in mood towards vulpine as the thread has progressed...)

about 30 posts below this there was talk about how the advertising spend decreased massively after a year or two - that would have coincided with vulpine stopping their sponsorship of a ladies pro-team (which had laura trott on the roster) - it's easy to make judgements purely from numbers, but context is also important.

I've crashed a company before, not quite this spectacularly, but still - it's going to be hard on Nick, I'm sure he started off with the best of intentions, but something went awry over the last couple of years.

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Paul J | 6 years ago
0 likes

Fixie Girl: The Sunday Times is paywalled. People here may not be familiar with any new details in its article.

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honesty | 6 years ago
0 likes

All I want to know now is when they are going to flog off the stock. Through sportpursuit maybe?

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Fixie Girl | 6 years ago
3 likes

Ive been chatting to one of our legal guys over here, he's here from the UK.  His view is that the investors have a good case of "wrongful trading' against the directors..  

https://en.wikipedia.org/wiki/Wrongful_trading

Potential red flags are:

Directors paid excessive salaries when the company cannot afford them.
Taking credit from suppliers where there was no "reasonable prospect" of paying the creditor on time
Deliberately increasing debt

FG

 

PS I will look to see if there is an update from the administrator this lunchtime..

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Paul J | 6 years ago
0 likes

What about one secured charged being repaid days before administration? That surely was to evade the rules on administration, debt priority and winding up of companies?

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bendertherobot | 6 years ago
1 like

http://road.cc/content/news/221094-vulpine-returns-crowdcube-round-2-fun...

 

It's all a bit schizophrenic. The website falls over because there's TOO Much stock and it needs to be sold off.  The cash flow is because of too much stock being ordered necessitating the sell off. And then to say 'that jacket will still be there come pay day' is a weird approach. Looks like some of the investors didn't like that approach either.

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Miggers | 6 years ago
4 likes

A thorough piece of journalism over at Bikebiz...

http://www.bikebiz.com/news/read/what-the-hell-happened-at-vulpine/021275

 

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VeloPeo | 6 years ago
1 like

Much as it appears he's been pretty unethical, and much as I don't like the bloke, posting up his home address details is a bit out of order 

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TrekAndy | 6 years ago
5 likes

If you look through the accounts and registered addresses and the sales history of Mr.Husseys house it would appear he has transferred/sold the house to his Mrs. That way they cant lose it can they................

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SimonS | 6 years ago
2 likes

Buying a house is a personal transaction - it's got nothing to do with the company or the company's finances.  You can hardly hold that against him.  It's likely he knew the future looked rocky and wanted to get a mortgage while he was in (what looked to the bank) to be a good postion.  So long as he keeps up the payments on the mortgage no one loses out.  If he doesn't the bank foreclose and there's likely enough equity that they get their money back.

I can't see any issue with his wife giving up her job and joining the company as well - many small businesses are run like that.  However, the salary bill is quite something for a company making losses. 

Overbuying stock seems to have been the main issue and according to one of the pieces is why the original directors left.  I really like the Vulpine clothing I've got but it was all bought in sales/clearances and you've only got to do that a couple of times before no-one is buying at full price. 

Upping the full prices in 2017 took them way beyond what the clothes felt they were worth.  At the first 30% off everything sale early in the season it was obvious something was wrong. 

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gva | 6 years ago
2 likes

Are any shareholders planning to come together to find out what is actually happened and if there are options for recourse?

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Kadinkski | 6 years ago
4 likes

I haven't really been following this thread because it's a bit dumb, but looking at the last few posts, it does make me chuckle. A promised salacious revelation that amounts to zero on an anynomous internet forum. Salaries (yeah, like £10k a month is anything special for a CEO...WTF-LOL!!!!!!!!!!!!). And house prices now. So many DMIs (Daily Mail Idiots) on this site these days. 

Lets burn Nick's house down unless we get our £179 back....cos there's nothing better to put our energy into .

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Spacer | 6 years ago
4 likes

Turns out that people running businesses are after your money and don’t always tell the truth. Who knew?

Some of my favourite quotes from this thread:

“I had issues with a Hoy Fortress Jersey pockets. The bartack stitching was becoming loose”

“If they had sorted out the boob issue years ago, perhaps it would have made a difference?”

“The last business moves seem shady and lacking in morals.”

“I feel a bit mis led if im honest as not at any given time were there any warnings of this”

“Sadly someone beat me to my reveal on Monday.”

“Wow, taking over £9k per month in the last 4 months?”

“His many absurd mistakes include: 1) Telling investors everything was rosy when it wasn’t”

“The previous pitch in 2015 1) No mention of the Hoy brand being finite”

“I notice that the pop up adverts on this page are now for insolvency practitioners - not your usual cycling bling!”

“If you look through the accounts and registered addresses and the sales history of Mr.Husseys house it would appear he has transferred/sold the house to his Mrs.”

 

Have you all got together for the special school’s outing?

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arfa | 6 years ago
4 likes

Well let's put it this way, it is a great pity that a company with some great products looks like it is about to go under and perhaps there are lessons in this to be learnt ?

There are also some points that are worth investingating so that mistakes are not repeated.

Sure, money was raised from investors and the projections (with the benefit of hindsight) look to be too optimistic. Perhaps some scrutiny of those projections is not unreasonable ?

What about disclosures of key facts in the run up to the fund raising ? What was disclosed about the longevity of the Hoy/Vulpine relationship ? The key routes to market (i.e. Evans cycles who appear to have closed the door) ?  What about the board changes, was a complete change in board membership (other than the founder) disclosed ? What of the charges/loans and their disclosure?

The timing  and sale of the founder's house might be worthy of further enquiry ? 

Ultimately if you raise capital you are the custodian of it and duty bound to act in the best interest of your investors and backers and whilst it might be small beer to some, it doesn't mean difficult questions shouldn't be asked and most importantly, answered.

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Tony Farrelly | 6 years ago
7 likes

@gva - watch the personal abuse or we'll delete your account and you've only had it for six days.

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Gweeds | 6 years ago
4 likes

I'm puzzled why someone with no financial skin in this game would spend this much time and effort here, and then create a second Twitter account, just because they're 'angry'. 

You haven't lost anything, a company has failed. It happens every day. The full story will no doubt come out in time.

But this is looking like a very personal vendetta.

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Polite | 6 years ago
0 likes

So, apart from feeling very naive as well as a little stupid, I hope someone can gve me a factual not opinion based answer. I sent back a pair of Vulpine jeans last week because they are too wide at the bottom, for my liking. Will I get a refund? If not, will they sed me the jeans back?

Worried of Worthing (closest place that begins with a W!)

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andybed | 6 years ago
0 likes

Whether you will get either the Jeans back or a refund is a good question.

I'm currently sitting on a Harrington Jacket that I don't require, as I bought two sizes. As the website still looks exactly the same as it did pre Administration, I sent them an email asking whether they were still honouring their returns policy. I still haven't had reply, over a week later, so I'm not holding my breath. 

If they are still trading then surely they must still comply with the Sale of Goods Act and thus their returns policy.

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julianrh | 6 years ago
0 likes

I'm not an expert but I believe they are still trading while in administration; the administrators run the company while seeking a buyer or failing that, dispose of the assets in order to pay creditors. I'm a lowly 'shareholder' (or as I prefer to call it 'charitable giver') and will be lucky to get a penny in the pound on my 'investment.'  

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hawkinspeter replied to Yorkshire wallet | 6 years ago
7 likes

Yorkshire wallet wrote:

Fixie Girl for Road.cc president!

President? I thought we were an anarchosyndicalist commune.

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longhaul.cc replied to Yorkshire wallet | 6 years ago
3 likes

Yorkshire wallet wrote:

There's a movie in all this.

 

Tony will bring the popcorn...laugh

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davel replied to gbzpto | 6 years ago
1 like
gbzpto wrote:

@Fixie girl "A company disproportionally feted by the cycling press" this is what I always felt as well never could understand why. Road.cc were certainly taken in - and sounds like at least one of the staff had shares in the company. Probably makes sense now.

Yeah I remember an article probably a couple of years ago, to be fair I can't remember whether it was on this site. There was a link to a range of clothes and another to an About page, with Hussey saying he'd been a cyclist for 20 years, ex-racer or something, definitely remember he said he was 'Living The Dream'. That's nice.

Nothing about what the company stood for, why the clothes were going to take over the world... Just struck me as another all-mouth-and-less (but very expensive) -
trousers, someone's plaything and I never bought one item.

There's no gloating there - I feel for everyone taken in by, seemingly, a chancer.

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Fixie Girl replied to longhaul.cc | 6 years ago
3 likes
longhaul.cc wrote:

get to know Nick;

http://cyclelove.cc/2012/12/at-home-with-vulpines-nick-hussey/

From the Vulpine blog...

"I BELIEVE IN COLLECTIVE RESPONSIBILITY (BOO, HISS). EACH HUMAN’S ACTS CREATE RIPPLES, POSITIVE OR NEGATIVE. ALL OUR ACTIONS MATTER."

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gva replied to Kadinkski | 6 years ago
8 likes

Kadinkski wrote:

I invested in the low 5 figures, but I knew it was a gamble and was prepared to lose it - I assume it's gone but its no big deal to me. Ony an idiot would have invested anything they couldn't afford to lose in that proposition - it was a hot mess, but a beautiful idea.

Nick is a really engaging chap and is passionate about cycling - I invested in him rather than the numbers. I wish him well in the future. Nothing but love from me.

So you have love for someone who:

1) Wrote to investors on 30th of March saying everything is great, asking for more money and then less than a month later putting company into administration?

2) Went to the public to ask for money with a very misleading premise and state of affairs?

3) Engage in nepotism, irresponsible spending (2 custom bikes as presents for him and his wife at cost of £10k+) and drawing down £36,000 in directors fees in the 4 month prior to administration?

Hey, I respect all opinions but a lot of people wouldn't!

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Fixie Girl replied to davel | 6 years ago
2 likes
davel wrote:

That's Kadinkski - no thread is complete with his loadsamoney input, bless him.

First para - valid. Could've been summed up as 'caveat emptor'.

Second para - bollocks. 'Investing' in a duplicitous salad, no matter how engaging, won't maintain the lifestyle K is so obviously accustomed to.

How many would have invested in Nick alone even with his obvious charm if they knew the true state of the business.

Any takers?

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zero_trooper replied to Fixie Girl | 6 years ago
2 likes

Fixie Girl wrote:

Not the Sunday Times Front Page Nick would have hoped for... https://www.thetimes.co.uk/article/crowd-investors-hurt-as-cycling-firm-... Shame he was not able to comment ...

....... nor Sir Chris.......

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